U.S.-France Cooperative Research: Advertising Content

美法合作研究：广告内容

• 批准号: 0129215
• 负责人: Simon Anderson
• 金额: $ 1.65万
• 依托单位: University of Virginia Main Campus
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2002
• 资助国家: 美国
• 起止时间: 2002-06-01 至 2005-11-30
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=0129215&HistoricalAwards=false
• 关键词: U.S.; France; Cooperative; Research; Advertising

0129215AndersonThis three-year award supports US-France collaboration in economics between Simon Anderson of the University of Virginia and Regis Renault of the University of Caen. The objective of their research is to develop an economic theory of the content of advertising and explore incentives used by firms regarding the amount and nature of information they provide in advertisements. They will construct a model to demonstrate the relationship between the amount of information revealed by a firm about its products and corresponding market performance. The US and French researchers have complementary expertise in economics. They collaborated previously on research on firm pricing in the context of consumer search for prices and product matches. This collaboration extends this initial research into new areas. The research will advance understanding about economic and social impact of advertising on firms, purchasing, product pricing and on the public respectively. This award represents the US side of parallel proposals to the NSF and the French National Center for Scientific Research (CNRS). NSF will cover travel funds and living expenses for the US investigator. The CNRS will support visits by the French researcher to the United States.

0129215安德森这个为期三年的奖项支持弗吉尼亚大学的西蒙·安德森和卡昂大学的雷吉斯·雷诺在美法经济领域的合作。他们的研究目标是发展广告内容的经济学理论，并探索公司在广告中提供的信息的数量和性质方面所使用的激励措施。他们将构建一个模型来证明公司披露的关于其产品的信息量与相应的市场表现之间的关系。美国和法国的研究人员在经济学方面拥有互补的专业知识。他们之前在消费者搜索价格和产品匹配的背景下对公司定价进行了研究。这一合作将这一初步研究扩展到新的领域。这项研究将增进对广告对企业、采购、产品定价和公众的经济和社会影响的理解。这一奖项代表了美国方面对NSF和法国国家科学研究中心(CNRS)的平行建议。NSF将支付这名美国调查员的旅费和生活费。CNRS将支持这位法国研究人员访问美国。