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Television stories and social reality: Moral effects and the role of emotional processes

电视故事和社会现实：道德影响和情感过程的作用

基本信息

批准号：
133078326
负责人：
Professorin Dr. Helena Bilandzic, Ph.D.
金额：
--
依托单位：
Institut für Medien, Wissen und Kommunikation (imwk)
依托单位国家：
德国
项目类别：
Research Grants
财政年份：
2009
资助国家：
德国
起止时间：
2008-12-31 至 2015-12-31
项目状态：
已结题

来源：
https://gepris.dfg.de/gepris/projekt/133078326?language=en
关键词：
Television stories social reality Moral

项目摘要

This project seeks to explore the complex relationships of fictional television as a major source of vicarious social experience and its audiences social reality notions. We build on insights gained in the first period funded by the DFG (2009-2012), where we analyzed genre-specific patterns of moral messages in contemporary television series and derived a set of moral messages (implications of media portrayals about right and wrong behavior). The next period (2012-2014) will explore the influence of moral messages in media on audiences moral cognition and behavior in two related studies. The first study proposed here is a cross-sectional cultivation survey, which deals with the way in which genre-specific patterns of moral messages affect regular viewers. Building on cultivation theory and moral psychology, we assume that heavy viewers of morally laden genres, in comparison to light viewers, will overestimate norm violations prevalent in their favored genre, be more likely to recognize the moral relevance of a particular situation (moral sensitivity), will have certain moral constructs chronically accessible for social judgments (moral chronicity) and will more likely use genre-consistent schemas of moral reasoning. We assume that dispositions to feel emotions such as empathy, sympathy, and need for affect moderate these relationships, in addition to the propensity for narrative engagement. For the latter, we have developed a valid and reliable measure in the first period that will be employed now. The second study sets out from another important finding of the narrative content analysis conducted in the first period: Anger is the most frequent emotional reaction to norm violations displayed in fictional television. The goal of the second study in the suggested project is to explore the effects of such emotional displays in television narratives for moral cognition and retaliation behavior. We assume that watching norm violation scripts containing anger and retribution should make the corresponding moral schema more accessible; this will increase moral sensitivity. Also, moral schemas are more accessible for processing subsequent social information; people will tend to memorize and recall social information related to moral concepts. Finally, exposure will prime immoral options of behavior (including retaliation); people will make use of the activated schemas and specifically the emotionally laden behavioral scripts to plan their own behavior. Emotional processes play a decisive role in both narrative effects and moral development. Thus we assume that the effects described above will be mediated through emotional processes during viewing (narrative emotional engagement, empathy, sympathy).

该项目旨在探索虚构电视作为替代社会体验及其观众社会现实概念的主要来源的复杂关系。我们以 DFG 资助的第一阶段（2009-2012）获得的见解为基础，分析了当代电视剧中特定类型的道德信息模式，并得出了一组道德信息（媒体对正确和错误行为的描述的含义）。下一阶段（2012-2014）将通过两项相关研究探讨媒体中的道德信息对受众道德认知和行为的影响。这里提出的第一项研究是一项横断面培育调查，研究特定类型的道德信息模式如何影响普通观众。基于修养理论和道德心理学，我们假设，与轻度观众相比，道德负载类型的大量观众会高估他们喜欢的类型中普遍存在的规范违规行为，更有可能认识到特定情况的道德相关性（道德敏感性），将具有长期可用于社会判断的某些道德建构（道德长期性），并且更有可能使用与类型一致的道德推理模式。我们假设，除了叙事参与的倾向之外，感受情感的倾向，如同理心、同情和影响的需要，也可以调节这些关系。对于后者，我们在第一阶段制定了有效且可靠的措施，现在将采用。第二项研究从第一阶段进行的叙事内容分析的另一个重要发现出发：愤怒是对虚构电视中表现出的违反规范行为最常见的情绪反应。建议项目中的第二项研究的目标是探索电视叙事中的此类情感表现对道德认知和报复行为的影响。我们假设观看包含愤怒和报复的违反规范的脚本应该使相应的道德模式更容易理解；这会增加道德敏感性。此外，道德图式更容易用于处理后续的社会信息；人们会倾向于记住和回忆与道德概念相关的社会信息。最后，暴露会引发不道德的行为选择（包括报复）；人们将利用激活的图式，特别是充满情感的行为脚本来计划自己的行为。情感过程在叙事效果和道德发展中都起着决定性作用。因此，我们假设上述效果将通过观看过程中的情感过程（叙事情感参与、同理心、同情）来调节。