Recruiting Respondents to the Survey Interview

SES-0550705 Douglas Maynard威斯康星大学麦迪逊分校调查访谈参与率下降是许多社会科学迫切需要解决的重要问题，拒绝占不回答的比例越来越大。最近，联系潜在的受访者要求参与的难度增加了，这些受访者更有可能说他们没有时间和/或他们不感兴趣。这项研究将完成一个系统的调查，以确定有效的采访者的做法，征求调查参与如何提高响应率的计算机辅助电话调查（CTI）。通过将对话分析（CA）的成熟程序应用于2004年威斯康星州纵向研究（WLS）管理的数字录音所提供的数据机会，PI将开发编码工具，以指定和测量如何专业地介绍调查以及如何定制。由此，在一个更大的定量调查中，研究将估计不同类型的面试官的专业知识和剪裁影响调查参与率的程度。 本研究的目的是为了更好地了解在获得调查参与所涉及的时刻到时刻的偶然性。本研究结合了定性和定量调查，并与一些社会科学和方法论领域相关，包括社会学，社会心理学，会话分析，调查方法和统计建模。这项研究有可能为实验室和现场的社会心理学实验提供投入，并开发交互编码工具，以及可能有助于通过采访者选择和培训提高调查响应率的代码和过程。提高调查的答复率将降低调查费用，并使抽样更容易推广到更广泛的人群。

SES- 0550705Douglas MaynardUniversity of Wisconsin-MadisonDeclining participation in survey interviews is a problem of urgent importance for much social science, and refusals account for an increasing proportion of nonresponse. In recent times, the difficulty of reaching potential respondents to request participation has increased, and these respondents are more likely to say they do not have time and/or that they are not interested. This research will complete a systematic inquiry into how response rates might be improved for computer-aided telephone surveys (CATIs) by identifying effective interviewer practices for soliciting survey participation. By applying the well developed procedures of conversation analysis (CA) to the data opportunity provided by the digital recordings of the 2004 administration of the Wisconsin Longitudinal Study (WLS), the PI will develop coding tools to specify and measure how expertly introductions to surveys are done and how well they are tailored. From this, in a larger quantitative investigation, the research will estimate the extent to which different kinds of interviewer expertise and tailoring influence survey participation rates. The aim of the study is to better understand the moment-to-moment contingencies involved in obtaining survey participation.The research combines both qualitative and quantitative investigation and is relevant to a number of social science and methodological areas, include sociology, social psychology, conversation analysis, survey methodology, and statistical modeling. The research has the potential to provide input for social psychological experimentation both in the lab and in the field and develop interaction coding instrumentation, and codes and processes that could potentially aid in increasing survey response rates through interviewer selection and training. Increasing response rates in surveys will lower survey costs and lead to samples that are more generalizable to wider populations.