GSE/DIF:Science: It's a Girl Thing

智力优势：该项目将开发并主持《科学：这是女孩的事：为父母和影响父母的网络传播倡议》。这一举措将提高人们对STEM学位和职业中女孩人数严重不足的认识；使父母和影响父母的人了解他们的女儿和其他女孩需要科学思想和学习；并提供在家做科学、利用社区丰富科学资源的策略；在学校提倡性别平等的研究性科学。目标将包括综合和调整关于女孩和科学的现有资料，以便通过网络和国家家长组织广泛分发；把关于女孩和科学的内容带给对女孩影响最大的父母；在学校倡导性别平等的科学。把“科学：这是女孩的事”的信息带给尽可能广泛的受众的载体是基于“游戏时间是科学”，这是EEC为K-3年级学生设计的以研究为基础的获奖项目。科学：这是女孩的事情，这项运动基于一项研究，即父母在女孩如何看待自己在科学和科学事业方面发挥着重要作用。研究表明，父母的参与是鼓励女孩尝试科学的关键。研究还表明，父母可能会无意中向女儿传达有关科学的负面信息，从而形成只有男孩喜欢科学的刻板印象。《科学：这是女孩的事》基于这样一种观点：科学是女孩的事，父母积极的参与对鼓励女孩追求科学研究和职业至关重要。该活动将围绕针对家长和家长影响者的一系列基于网络和互动战略展开。游戏时间是科学的材料将合成为科学：这是一个女孩的事情；将这些内容直接带到目标人群使用的网站上；创建一个“科学：这是女孩的事”社交网站。EEC/AED将得到Z2咨询公司的支持，Z2咨询公司是一家专门从事网络战略开发、实施和评估的营销公司。更广泛的影响：《科学：这是女孩的事》的主旨是接触父母和父母影响者，并向他们推送有关女孩和STEM的内容。建议的活动将确定目标受众中流量最大的在线位置，并向他们提供有关父母在促进女儿STEM教育方面的战略作用的内容。该项目将使用影响广泛的尖端技术进行传播：在线育儿网站，如iVillage、Mommytalk和parents.com；Facebook、YouTube和NING等社交网站；Edutopia、Education Week和Teacher Magazine等家长影响网站；以及全国家长参与联盟等全国性组织。

Intellectual Merit: This project will develop and host Science: It's a Girl Thing: A Web-Based Diffusion Initiative for Parents and Parent Influencers. This initiative will foster awareness of the serious underrepresentation of girls in STEM degrees and careers; enable parents and parent influencers to understand the need for scientific thought and study for their daughters and other girls; and provide strategies to do science at home, utilize science-rich resources in the community; and advocate for gender equitable inquiry-based science in school. Objectives will include synthesizing and adapting existing information on girls and science for widespread distribution through the web and national parent organizations; bringing content about girls and science to parents, who have the greatest impact on girls; and advocating for gender equitable science in school. The vehicle for bringing the Science: It's a Girl Thing message to the widest possible audience is based on Playtime is Science, EEC's research-based, award-winning program for students in grades K-3. The Science: It's a Girl Thing campaign is grounded in research that parents play an important role in how girls think about themselves in terms of science and science careers. Research indicates that parent involvement is key to encouraging girls to try science. Research also indicates that parents may unwittingly convey negative information to their daughters about science, fostering stereotypes that only boys like science. Science: It's a Girl Thing is grounded in the idea that science IS a girl thing, and that positive, parent involvement is vital to encouraging girls to pursue science studies and careers.The campaign will be built around a series of web-based and interactive strategies targeted to parents and parent influencers. Playtime is Science materials will be synthesized for the Science: It's a Girl Thing campaign; bringing this content directly to websites used by the target population; and creating a Science: It's a Girl Thing social networking site. EEC/AED will be supported in this initiative by Z2 Consulting, a marketing firm specializing in development, implementation, and evaluation of web-based strategies.Broader Impacts: The thrust of Science: It's a Girl Thing is to reach parents and parent influencers where they are and push content about girls and STEM out to them. The proposed campaign will identify the most high-trafficked online locations of our targeted audiences and suffuse them with content about parents' strategic role in fostering STEM education for their daughters. The project will use wide-reaching, cutting edge technology for diffusion: online parenting sites, such as iVillage, Mommytalk, and parents.com; social networking sites such as Facebook and YouTube and NING; parent influencer sites such as Edutopia, and Education Week and Teacher Magazine; and national organizations such as the National Coalition for Parent Involvement.