GSE/DIF:Science: It's a Girl Thing

GSE/DIF：科学：这是女孩的事

• 批准号: 0833022
• 负责人: Merle Froschl
• 金额: $ 25万
• 依托单位: Academy for Educational Development
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2008
• 资助国家: 美国
• 起止时间: 2008-10-01 至 2011-03-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=0833022&HistoricalAwards=false
• 关键词: GSE; DIF; Science; Girl; Thing

Intellectual Merit: This project will develop and host Science: It's a Girl Thing: A Web-Based Diffusion Initiative for Parents and Parent Influencers. This initiative will foster awareness of the serious underrepresentation of girls in STEM degrees and careers; enable parents and parent influencers to understand the need for scientific thought and study for their daughters and other girls; and provide strategies to do science at home, utilize science-rich resources in the community; and advocate for gender equitable inquiry-based science in school. Objectives will include synthesizing and adapting existing information on girls and science for widespread distribution through the web and national parent organizations; bringing content about girls and science to parents, who have the greatest impact on girls; and advocating for gender equitable science in school. The vehicle for bringing the Science: It's a Girl Thing message to the widest possible audience is based on Playtime is Science, EEC's research-based, award-winning program for students in grades K-3. The Science: It's a Girl Thing campaign is grounded in research that parents play an important role in how girls think about themselves in terms of science and science careers. Research indicates that parent involvement is key to encouraging girls to try science. Research also indicates that parents may unwittingly convey negative information to their daughters about science, fostering stereotypes that only boys like science. Science: It's a Girl Thing is grounded in the idea that science IS a girl thing, and that positive, parent involvement is vital to encouraging girls to pursue science studies and careers.The campaign will be built around a series of web-based and interactive strategies targeted to parents and parent influencers. Playtime is Science materials will be synthesized for the Science: It's a Girl Thing campaign; bringing this content directly to websites used by the target population; and creating a Science: It's a Girl Thing social networking site. EEC/AED will be supported in this initiative by Z2 Consulting, a marketing firm specializing in development, implementation, and evaluation of web-based strategies.Broader Impacts: The thrust of Science: It's a Girl Thing is to reach parents and parent influencers where they are and push content about girls and STEM out to them. The proposed campaign will identify the most high-trafficked online locations of our targeted audiences and suffuse them with content about parents' strategic role in fostering STEM education for their daughters. The project will use wide-reaching, cutting edge technology for diffusion: online parenting sites, such as iVillage, Mommytalk, and parents.com; social networking sites such as Facebook and YouTube and NING; parent influencer sites such as Edutopia, and Education Week and Teacher Magazine; and national organizations such as the National Coalition for Parent Involvement.

智力优势：该项目将开发和主办科学：这是一个女孩的事情：一个基于网络的传播倡议的父母和父母的影响力。这一举措将促进对STEM学位和职业中女孩严重不足的认识;使父母和父母影响者了解他们的女儿和其他女孩对科学思想和研究的需求;并提供在家做科学的策略，利用社区中丰富的科学资源;并倡导在学校进行性别平等的基于调查的科学。目标将包括综合和调整现有的关于女孩和科学的信息，以便通过网络和国家家长组织广泛传播;向对女孩影响最大的家长提供关于女孩和科学的内容;倡导学校中的性别平等科学。把科学的车辆：这是一个女孩的事情消息，以尽可能广泛的观众是基于游戏时间是科学，欧洲经济共同体的研究为基础，获奖的计划，为学生在年级K-3。科学：这是一个女孩的事情运动是基于研究，父母在女孩如何看待自己在科学和科学事业方面发挥着重要作用。研究表明，家长的参与是鼓励女孩尝试科学的关键。研究还表明，父母可能会无意中向女儿传达有关科学的负面信息，从而助长只有男孩喜欢科学的刻板印象。科学：“It's a Girl Thing”的理念是，科学是女孩的事，家长的积极参与对鼓励女孩从事科学研究和职业至关重要。该活动将围绕一系列针对家长和家长影响者的网络互动策略展开。将为“科学：这是女孩的事”运动合成“游戏时间就是科学”的材料;将这些内容直接带到目标人群使用的网站;并创建一个“科学：这是女孩的事”社交网站。EEC/AED将在该计划中得到Z2 Consulting的支持，Z2 Consulting是一家专门从事基于网络的策略的开发、实施和评估的营销公司。更广泛的影响：科学的主旨：这是一个女孩的事情是接触父母和父母影响者所在的地方，并向他们推送有关女孩和STEM的内容。拟议的活动将确定我们目标受众中流量最大的在线位置，并向他们提供有关父母在促进女儿STEM教育方面的战略作用的内容。该项目将利用影响广泛的尖端技术进行传播：在线育儿网站，如iVillage、Mommytalk和parents.com;社交网站，如Facebook、YouTube和NING;家长影响者网站，如Edutopia、《教育周》和《教师杂志》;以及全国组织，如全国家长参与联盟。