GSE/DIF:Science: It's a Girl Thing

智力价值：这个项目将开发和主办科学：这是一件女孩的事情：一个面向父母和父母影响者的基于网络的传播倡议。这一举措将提高对女孩在STEM学位和职业中代表性严重不足的认识；使家长和家长影响者了解为其女儿和其他女孩进行科学思考和学习的必要性；并提供在家进行科学研究的战略，利用社区中丰富的科学资源；在学校倡导性别平等的基于探究的科学。目标将包括综合和调整关于女孩和科学的现有信息，以便通过网络和国家家长组织广泛传播；向对女孩影响最大的父母提供关于女孩和科学的内容；在学校倡导性别平等的科学。将The Science：It‘s A Girl Thing Message带给尽可能广泛的受众的工具是基于Playtime is Science的，这是EEC基于研究的获奖项目，面向K-3年级的学生。《科学：这是一个女孩的事情》活动的基础是一项研究，即父母在女孩如何看待自己的科学和科学职业方面扮演着重要的角色。研究表明，家长的参与是鼓励女孩尝试科学的关键。研究还表明，父母可能会在不知不觉中向女儿传达关于科学的负面信息，形成只有男孩才喜欢科学的刻板印象。科学：这是女孩的事情，它植根于这样一个理念：科学是女孩的事情，积极的父母参与对鼓励女孩追求科学学习和职业至关重要。这项活动将围绕一系列针对父母和家长影响力的网络互动战略而建立。将为科学：这是一个女孩的活动；将这些内容直接带到目标人群使用的网站；并创建一个科学：这是一个女孩的社交网站。在这项倡议中，EEC/AED将得到Z2咨询公司的支持，Z2咨询公司是一家专门从事基于网络的战略的开发、实施和评估的营销公司。布罗德影响：科学的主旨：这是一件女孩的事情，目的是接触到他们所在的父母和家长影响者，并向他们推送关于女孩和STEM的内容。拟议的活动将确定我们目标受众中流量最高的在线地点，并向他们提供有关父母在促进女儿接受STEM教育方面的战略作用的内容。该项目将使用广泛的尖端技术进行传播：在线育儿网站，如iVillage、MommyTalk和Parents.com；社交网站，如Facebook、YouTube和Ning；家长影响力网站，如Edutopia，教育周和教师杂志；以及全国性组织，如全国家长参与联盟。

Intellectual Merit: This project will develop and host Science: It's a Girl Thing: A Web-Based Diffusion Initiative for Parents and Parent Influencers. This initiative will foster awareness of the serious underrepresentation of girls in STEM degrees and careers; enable parents and parent influencers to understand the need for scientific thought and study for their daughters and other girls; and provide strategies to do science at home, utilize science-rich resources in the community; and advocate for gender equitable inquiry-based science in school. Objectives will include synthesizing and adapting existing information on girls and science for widespread distribution through the web and national parent organizations; bringing content about girls and science to parents, who have the greatest impact on girls; and advocating for gender equitable science in school. The vehicle for bringing the Science: It's a Girl Thing message to the widest possible audience is based on Playtime is Science, EEC's research-based, award-winning program for students in grades K-3. The Science: It's a Girl Thing campaign is grounded in research that parents play an important role in how girls think about themselves in terms of science and science careers. Research indicates that parent involvement is key to encouraging girls to try science. Research also indicates that parents may unwittingly convey negative information to their daughters about science, fostering stereotypes that only boys like science. Science: It's a Girl Thing is grounded in the idea that science IS a girl thing, and that positive, parent involvement is vital to encouraging girls to pursue science studies and careers.The campaign will be built around a series of web-based and interactive strategies targeted to parents and parent influencers. Playtime is Science materials will be synthesized for the Science: It's a Girl Thing campaign; bringing this content directly to websites used by the target population; and creating a Science: It's a Girl Thing social networking site. EEC/AED will be supported in this initiative by Z2 Consulting, a marketing firm specializing in development, implementation, and evaluation of web-based strategies.Broader Impacts: The thrust of Science: It's a Girl Thing is to reach parents and parent influencers where they are and push content about girls and STEM out to them. The proposed campaign will identify the most high-trafficked online locations of our targeted audiences and suffuse them with content about parents' strategic role in fostering STEM education for their daughters. The project will use wide-reaching, cutting edge technology for diffusion: online parenting sites, such as iVillage, Mommytalk, and parents.com; social networking sites such as Facebook and YouTube and NING; parent influencer sites such as Edutopia, and Education Week and Teacher Magazine; and national organizations such as the National Coalition for Parent Involvement.