The Really Big Questions: Science and the Search for Meaning

真正的大问题：科学与意义的探索

• 批准号: 1224183
• 负责人: Barinetta Scott
• 金额: $ 210万
• 依托单位: SoundVision Productions
• 依托单位国家: 美国
• 项目类别: Continuing Grant
• 财政年份: 2012
• 资助国家: 美国
• 起止时间: 2012-10-01 至 2016-03-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1224183&HistoricalAwards=false
• 关键词: Really; Big; Questions; Science; Search

ABSTRACTThis multiplatform media and science center project is designed to engage audiences in humanity's deepest questions like the nature of love, reality, time and death in both scientific and humanistic terms. Project deliverables include 5 hour-long radio programs for broadcast on NPR stations, public events/museum exhibits at the Exploratorium in San Francisco, kiosks in venues throughout the city, and a social media engagement campaign. The audience of the project is large and diverse using mass media and the internet. But the project will specifically target young, online, and minority audiences using various strategies. The project is designed to help a diverse audience understand the impact of new scientific developments as well as the basic science, technology, engineering and math needed to be responsible, informed citizens. Innovative elements of the project include the unique format of the radio programs that explore complex topics in an engaging and compelling way, the visitor engagement strategy at the Exploratorium, and the social media strategy that reaches niche audiences who might never listen to the radio broadcasts, but find the podcasts and blogs engaging. The Exploratorium will be opening a new building in 2013 and will include exhibits and programs that are testing grounds for this project. This is a new model that aligns the radio content with exhibitions, social media, and in person events at the Exploratorium, providing a unique holistic approach. The project is designed to inspire people to think and talk about science and want to find out more. The evaluation will measure the impacts on the targeted audiences reached by each of the key delivery methods. Data will be collected using focus groups; intercept interviews with people in public places, and longitudinal panels. The focus will be on 5 targeted audiences (young adults, families with children, non-NPR listeners, underrepresented minorities, and adults without college experience). This comprehensive evaluation will likely contribute important knowledge to the field based on this multiple-platform collaborative model.

这个多平台的媒体和科学中心项目旨在让观众从科学和人文的角度参与人类最深刻的问题，如爱的本质，现实，时间和死亡。 项目交付成果包括在NPR电台播出的5小时广播节目、在旧金山弗朗西斯科探索博物馆举办的公共活动/博物馆展览、在整个城市的场馆设立信息亭，以及社交媒体参与活动。该项目的受众广泛而多样，使用大众媒体和互联网。 但该项目将专门针对年轻人，在线和少数群体观众使用各种策略。 该项目旨在帮助不同的受众了解新的科学发展的影响，以及成为负责任的知情公民所需的基础科学，技术，工程和数学。 该项目的创新元素包括广播节目的独特格式，以吸引人和引人注目的方式探索复杂的主题，探索博物馆的游客参与战略，以及社交媒体战略，这些战略可以覆盖那些可能从未听过广播的利基观众，但发现播客和博客很吸引人。探索馆将于2013年开放一座新建筑，并将包括作为该项目试验场的展览和项目。 这是一种新的模式，将广播内容与展览，社交媒体和探索馆的个人活动相结合，提供了一种独特的整体方法。 该项目旨在激发人们思考和谈论科学，并希望了解更多。 评价将衡量每种主要交付方法对目标受众的影响。 将使用焦点小组收集数据;在公共场所拦截对人们的采访，以及纵向小组。 重点将放在5个目标受众（年轻人，有孩子的家庭，非NPR听众，代表性不足的少数民族和没有大学经验的成年人）。 这一全面评价将有可能在多平台协作模式的基础上为该领域提供重要的知识。