Doctoral Dissertation Research: A Club Apple Society: What this New Economic Organization Says About The Biology of Markets

博士论文研究：苹果俱乐部协会：这个新经济组织对市场生物学的看法

• 批准号: 1230494
• 负责人: Michael Bell
• 金额: $ 1.55万
• 依托单位: University of Wisconsin-Madison
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2012
• 资助国家: 美国
• 起止时间: 2012-08-15 至 2013-07-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1230494&HistoricalAwards=false
• 关键词: Doctoral; Dissertation; Research; Club; Apple

New developments in the biological sciences and in marketing are transforming relationships between people and plants. Although plants have long been bred and patented, and vertically integrated science-economic systems have grown in recent years, new forms of economic organization are reshaping these relationships. Increasingly, small-scale producers are re-organizing biological and economic systems to patent and protect plant varieties and manage their economic distribution. Through a study of patented apple varieties called club apples, this project examines the causes and dynamics of this new set of economic and biological arrangements. Club apples are often developed by breeders and managed by a group of growers, and associated with planned marketing strategies and licenses that restrict the number of trees that can be planted. By considering how and why club apples have become popular among growers, and with what consequences for plants and orchard economies, this study provides new knowledge about emergent economic-biological practices that may be increasingly common and standardized. Evidence is gathered through interviews with growers, breeders, processors and retailers, and through analysis of textual materials, such as patents and industry magazines, and observation of industry conferences. The broader theoretical importance of this study is its contribution to research on the institutionalization and deinstitutionalization of hybrid economic-science practices. Research findings are disseminated through conference presentations, academic journal publications, a dissertation, and a book, and on a blog, amazingapples.blogspot.com that is accessible to publics. Findings are also disseminated to club apple orchardists. This dissemination plan provides results of value to academic analysts of science and markets, while also engaging growers and a general consumer public in conversations about clubs and contemporary farming practices.

生物科学和市场营销的新发展正在改变人与植物之间的关系。尽管培育植物并获得专利已经很长时间了，而且近年来垂直整合的科学-经济体系也在发展，但新的经济组织形式正在重塑这些关系。越来越多的小规模生产者正在重新组织生物和经济系统，以获得植物品种的专利和保护，并管理其经济分配。通过对被称为俱乐部苹果的专利苹果品种的研究，该项目研究了这种新的经济和生物安排的原因和动态。俱乐部苹果通常由育种者培育，由一群种植者管理，并与计划好的营销策略和限制可种植树木数量的许可证有关。通过考虑苹果在种植者中流行的方式和原因，以及对植物和果园经济的影响，本研究提供了关于新兴经济-生物学实践的新知识，这些实践可能越来越普遍和标准化。通过对种植者、育种者、加工商和零售商的采访，通过对文本材料（如专利和行业杂志）的分析，以及对行业会议的观察，收集证据。本研究更广泛的理论重要性在于它对经济科学混合实践的制度化和去制度化研究的贡献。研究成果通过会议报告、学术期刊出版物、论文、书籍以及公众可访问的博客amazingapples.blogspot.com进行传播。调查结果也会分发给俱乐部苹果园的种植者。这一传播计划为科学和市场的学术分析师提供了有价值的结果，同时也吸引了种植者和普通消费者就俱乐部和当代农业实践进行对话。