Strategy and Organization of Mobile Innovation and Entrepreneurship

移动创新创业战略与组织

• 批准号: 1431276
• 负责人: Timothy Bresnahan
• 金额: $ 70.62万
• 依托单位: Stanford University
• 依托单位国家: 美国
• 项目类别: Continuing Grant
• 财政年份: 2014
• 资助国家: 美国
• 起止时间: 2014-08-15 至 2018-07-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1431276&HistoricalAwards=false
• 关键词: Strategy; Organization; Mobile; Innovation; Entrepreneurship

Entrepreneurial innovation is a key driver of economic growth, but managing innovation in entrepreneurial firms presents difficult problems. Firms must choose among fast and slow product update cycles, simultaneous vs sequential experimentation and must align innovation and marketing. These problems vary with the firm's existing capabilities, resources and technology, and also with demanders' needs and with the available institutions to reach out to new adopters. The explosion in mobile app entrepreneurship is an unprecedented opportunity to identify failures and successful paths to innovation in a large-scale empirical setting. Understanding the alignment of firm decisions to environment is an important frontier in entrepreneurial studies, and our research will create new and large datasets to examine the sources of entrepreneurial success in product innovation and marketing. This project employs a multi-method approach. Preliminary case interviews for this research and inferences from the innovation and entrepreneurship literature suggest specific ways in which innovation strategies are linked to the extent to which a new market inherits capabilities, resources, technology, demand preferences and expectations from related markets. Further case interviews and a follow-up survey of developers to collect data on organizational structure, process, and culture will permit refinement of the linkages between entrepreneurial innovation strategies, market characteristics, and organizations. This project will collect and analyze the "big data" currently available for entrepreneurship in the mobile applications ecosystem to understand how different experimentation strategies and organizational structures that lead to successful innovation link to variations in market characteristics. Intellectual Merit: The market characteristics, innovation strategies, and organizational choices studied in this project are not specific to the mobile app ecosystem. The findings from this project generalize to inform our understanding of how successful entrepreneurial innovation strategies and organizational choices vary with market characteristics overall. Identifying these specific market contingencies reveals the optimal policy, investment and organizational underpinnings of effective innovation. Public release of the data will be a critical public good for other research on platform competition, entrepreneurial organizations, resource acquisition, and innovation. Broader Impact: Entrepreneurial innovation is a critical national issue that is central to economic growth and national competitiveness. The platform structure characterizes nearly all information and communications technologies sectors, so study of this setting benefits policies supporting applications entrepreneurship in many STEM-related industries. These findings may yield more general suggestions about how policies to promote economic growth through successful entrepreneurial innovation in all new industries (whether founded on platforms or not) should differ by market characteristics. The case studies will benefit teachers and partnerships between academics and industry, and the data will immediately provide research opportunities for scholars at the undergraduate level and above.

创业创新是经济增长的关键驱动力，但管理创业公司的创新提出了困难的问题。 公司必须在快速和缓慢的产品更新周期，同时与顺序实验之间做出选择，并且必须将创新和营销结合起来。 这些问题因公司的现有能力、资源和技术而异，也因需求者的需要和与新采用者接触的现有机构而异。 移动的应用创业的爆炸式增长为我们提供了一个前所未有的机会，可以在大规模的经验环境中识别失败和成功的创新路径。 了解企业决策与环境的一致性是创业研究的一个重要前沿，我们的研究将创建新的大型数据集，以研究产品创新和营销方面的创业成功来源。 该项目采用多方法。 本研究的初步个案访谈和创新和创业文献的推论表明，创新战略与新市场从相关市场继承能力、资源、技术、需求偏好和期望的程度相联系的具体方式。进一步的个案访谈和开发商的后续调查，以收集数据的组织结构，过程和文化将允许细化创业创新战略，市场特征和组织之间的联系。 该项目将收集和分析移动的应用生态系统中目前可用于创业的“大数据”，以了解导致成功创新的不同实验策略和组织结构如何与市场特征的变化联系起来。智力优势：本项目中研究的市场特征、创新战略和组织选择并不特定于移动的应用生态系统。从这个项目的研究结果概括，告知我们的理解如何成功的创业创新战略和组织的选择不同的市场特征的整体。识别这些特定的市场突发事件揭示了有效创新的最佳政策，投资和组织基础。这些数据的公开发布将成为平台竞争、创业组织、资源获取和创新等其他研究的关键公共产品。更广泛的影响：创业创新是一个关键的国家问题，对经济增长和国家竞争力至关重要。平台结构几乎是所有信息和通信技术部门的特征，因此对这一背景的研究有利于支持许多STEM相关行业应用创业的政策。这些研究结果可能会产生更一般性的建议，即通过所有新产业（无论是否建立在平台上）的成功创业创新来促进经济增长的政策应如何根据市场特征而有所不同。案例研究将有利于教师和学术界与工业界之间的合作伙伴关系，数据将立即为本科及以上层次的学者提供研究机会。