Doctoral Dissertation Improvement Award: Relationships Between Consumer Behavior And Regional Identity

在Patricia Crown博士的指导下，新墨西哥大学的Erin Hegberg将进行历史考古学的博士研究，研究现代资本主义向边疆商业经济的扩张，以及随之而来的身份和种族社会观念的变化。通过考察那些不一定富有或强大的人的日常生活，考古学非常适合考虑殖民主义、资本主义的传播和社会认同等问题。这些都是理解美国现代种族和民族关系的重要历史研究主题。这项拟议中的研究通过考察新兴市场和大众消费对过去社会网络和身份的影响，为人类学做出了贡献。它还使用了适用于其他历史殖民和早期资本主义背景的分析方法。Hegberg的研究将考察人们如何通过消费者关系来获取和使用物质商品来创造和维持社区和地区身份。它调查了生活在新墨西哥州西班牙裔社区的男性和女性的消费行为和社会关系，公元1821-1912年。这一时期包括墨西哥和美国领土时期，因为新墨西哥人被卷入了更大的美国种族化的资本主义体系。在19世纪的边疆，消费者关系不仅仅是经济上的便利，而且反映了对历史上西班牙裔定居点的生存至关重要的重要网络。通过对当地生产的陶器、进口制成品、历史文献和广告的详细分析，该项目检查并比较了新墨西哥州四个西班牙裔居住区的消费者模式，以了解哪种规模的社会网络（本地或全国）对当地居民最重要。研究结果将成为博士论文和一系列文章、公开演讲、期刊出版物以及当地媒体（如杂志、电台和系谱组）的基础。研究小组还将与当地文化遗产机构合作，以此次研究结果为基础，开发双语（英语、西班牙语）网络展览。该网站的重点将是用通俗易懂的语言传播研究成果，并鼓励用户通过博客、社交网络、论坛或其他用户生成的内容等数字互动媒体参与考古和历史解释。这个项目将鼓励公众参与种族观念和美国西南部种族化的历史背景。在新墨西哥州，对西班牙裔身份的历史理解是一个特别尖锐的话题，2013年，新墨西哥州有47%的人口认为自己是西班牙裔或拉丁裔。

Under the supervision of Dr. Patricia Crown, Erin Hegberg of the University of New Mexico will conduct doctoral research in historical archaeology to study the expansion of modern capitalism into frontier merchant economies and the attendant changes in identity and social ideas about race. By examining daily lives of those who were not necessarily rich or powerful, archaeology is ideally suited to consider issues of colonialism, the spread of capitalism, and social identity. These are important historical research themes for understanding modern racial and ethnic relations in the United States. The proposed research contributes to anthropology by examining the effects of emerging markets and mass-consumption on social networks and identity in the past. It also uses analysis methods that are suitable for other historic colonial and early capitalist contexts. Hegberg's research will examine how people create and maintain community and regional identities through consumer relationships developed to acquire and use material goods. It investigates consumer practices and social relationships of men and women living in Hispanic communities in New Mexico, AD 1821-1912. This period encompasses the Mexican and the American Territorial Periods as New Mexicans were drawn into the larger American racialized capitalist system. In the 19th century frontier, consumer relationships were charged with more than just economic convenience and reflected important networks that were essential to the survival of historic Hispanic settlements. Using detailed analysis of locally produced pottery, imported manufactured goods, and historic documents and advertisements, this project examines and compares consumer patterns at four Hispanic residential sites throughout New Mexico to understand which scale of social network - local or national - was most important to site residents. The results of the research will be the foundation of a doctoral dissertation and a series of articles, public talks, and journal publications, as well as local media outlets such as magazines, radio and genealogical groups. The research team will also partner with local cultural heritage institutions to develop a bi-lingual (English, Spanish) web exhibit based on the results of this research. The emphasis of the website will be to disseminate the research results in plain language, and to encourage user-participation in archaeological and historical interpretation through digital interactive media such as blogs, social networking, forums, or other user-generated content. This project will encourage the public to engage with ideas of race and the historic contexts for racialization in the American Southwest. Historical understandings of Hispanic identity is a particularly poignant topic in New Mexico where 47% of the population identified as Hispanic or Latino in 2013.