Doctoral Dissertation Research in DRMS: Dynamic crisis communication, rumor combating and decision making analysis of misinformed social media users during disasters

DRMS 博士论文研究：灾难期间被误导的社交媒体用户的动态危机沟通、谣言打击和决策分析

• 批准号: 1730503
• 负责人: Jun Zhuang
• 金额: $ 1.6万
• 依托单位: SUNY at Buffalo
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2017
• 资助国家: 美国
• 起止时间: 2017-08-01 至 2018-07-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1730503&HistoricalAwards=false
• 关键词: Doctoral; Dissertation; Research; DRMS; Dynamic

Social media users significantly impact what information is spreading and how fast it spreads during a crisis such as a hospital fire or a flood. Rumors spread on social media have posed great risks to crisis response activities by spreading inaccurate information on social media. The spreading of rumors can worsen situation awareness and contribute to bad decisions. Regarding rumors, social media can exacerbate problems by the ease of information sharing by only clicking buttons; on the other hand, the rumors can also be debunked more quickly. Better knowledge of the rumor responding behaviors of social media users would be essential for a better rumor control on social media during crises. This research investigates responding behaviors of social media users during crises. The research team identified four crises for which data are available of what happened on social media. From these data the team explores how the rumors were debunked. Besides the data from different social media platforms, the research also includes in-depth interviews to ascertain variables that influence responses to rumors and to rumor-debunking efforts. Then the team develops and validates a decision-making model to understand the decision-making processes of misinformed social media users. This research provides novel insights into a better rumor management during crises.

在医院火灾或洪水等危机期间，社交媒体用户对信息传播的内容和传播速度有很大影响。在社交媒体上传播的谣言通过在社交媒体上传播不准确的信息，给危机应对活动带来了很大的风险。谣言的传播会使人们对形势的认识恶化，并导致做出错误的决定。关于谣言，社交媒体可以通过点击按钮轻松地分享信息，从而加剧问题；另一方面，谣言也可以更快地被揭穿。更好地了解社交媒体用户的谣言反应行为对于在危机期间更好地控制社交媒体谣言至关重要。本研究调查了社交媒体用户在危机中的反应行为。研究小组确定了四种危机，这些危机的数据可以从社交媒体上得到。从这些数据中，研究小组探索了这些谣言是如何被揭穿的。除了来自不同社交媒体平台的数据外，该研究还包括深度访谈，以确定影响谣言反应和辟谣努力的变量。然后，团队开发并验证了一个决策模型，以了解被误导的社交媒体用户的决策过程。本研究为危机中更好的谣言管理提供了新的见解。