CAREER: The Dynamics of Contextual Sensitivity in Multi-alternative Choice

职业：多选择选择中情境敏感性的动态

• 批准号: 1846764
• 负责人: Jennifer Trueblood
• 金额: $ 60.43万
• 依托单位: Vanderbilt University
• 依托单位国家: 美国
• 项目类别: Continuing Grant
• 财政年份: 2019
• 资助国家: 美国
• 起止时间: 2019-07-01 至 2022-12-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1846764&HistoricalAwards=false
• 关键词: CAREER; Dynamics; Contextual; Sensitivity; Multi

Making choices among multiple options with different features is a critical part of everyday life, ranging from simple decisions such as choosing today's lunch, to complex decisions such as selecting a retirement portfolio. Importantly, it is well known that context (such as the presence of irrelevant options) can influence these types of decisions. This can have good or bad consequences. For example, a store's design can influence what products we buy, or how much we spend. This project uses experiments and cognitive modeling to understand how our choices are influenced by context. This knowledge can lead to strategies to improve decision-making (for example, avoiding the traps of advertisers). This project also promotes STEM education through the development of new materials to teach decision science and cognitive modeling to middle and high school students. In addition, the project supports increasing diversity in the quantitative social sciences through the promotion of gender equality.The research goal of this project is to advance theoretical understanding of how context influences multi-alternative, multi-attribute decision-making. This will be accomplished through a joint experimental and computational modeling approach where new experiments provide rich data sets for theory development. Empirically, the proposal will examine a wide range of different types of choice problems across both value-based and perceptual domains. These datasets will (1) provide valuable new knowledge about the general nature of contextual sensitivity and (2) serve as benchmarks for theory testing and development. To date, there are at least a dozen different computational models of context effects in decision-making. The project will first evaluate and compare these theories. The most promising models will be developed further to build more complete theories of contextual sensitivity in multi-alternative choice.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.

在具有不同功能的多个选项中做出选择是日常生活的重要组成部分，从选择今天的午餐等简单决策到选择退休投资组合等复杂决策。重要的是，众所周知，背景（如存在不相关的选项）可以影响这些类型的决策。这可能会产生好的或坏的后果。例如，商店的设计可以影响我们购买什么产品，或者我们花多少钱。该项目使用实验和认知建模来了解我们的选择如何受到上下文的影响。这些知识可以帮助制定改善决策的策略（例如，避免广告商的陷阱）。 该项目还通过开发新材料来促进STEM教育，向初中和高中学生教授决策科学和认知建模。此外，该项目通过促进性别平等支持增加定量社会科学的多样性，其研究目标是促进对背景如何影响多选择、多属性决策的理论理解。这将通过联合实验和计算建模方法来实现，新的实验为理论发展提供了丰富的数据集。从经验上讲，该提案将研究各种不同类型的选择问题，包括基于价值观的问题和感知问题。这些数据集将（1）提供有关上下文敏感性的一般性质的有价值的新知识，（2）作为理论测试和开发的基准。到目前为止，至少有十几种不同的计算模型在决策中的背景效应。该项目将首先评估和比较这些理论。该奖项反映了NSF的法定使命，并通过使用基金会的知识价值和更广泛的影响审查标准进行评估，被认为值得支持。

项目成果

The Role of Risk Preferences in Responses to Messaging About COVID-19 Vaccine Take-Up

• DOI: 10.1177/1948550621999622
• 发表时间: 2021-03-11
• 期刊: SOCIAL PSYCHOLOGICAL AND PERSONALITY SCIENCE
• 影响因子: 5.7
• 作者: Trueblood, Jennifer S.;Sussman, Abigail B.;O'Leary, Daniel
• 通讯作者: O'Leary, Daniel

When a gain becomes a loss: The effect of wealth predictions on financial decisions

当收益变成损失：财富预测对财务决策的影响

• DOI: 10.1016/j.cognition.2021.104822
• 发表时间: 2021
• 期刊: Cognition
• 影响因子: 3.4
• 作者: Trueblood, Jennifer S.;Sussman, Abigail B.
• 通讯作者: Sussman, Abigail B.

Context effects in similarity judgments.

相似性判断中的上下文效应。

• DOI: 10.1037/xge0001097
• 发表时间: 2022
• 期刊: Journal of Experimental Psychology: General
• 作者: Yearsley, James M.;Pothos, Emmanuel M.;Barque-Duran, Albert;Trueblood, Jennifer S.;Hampton, James A.
• 通讯作者: Hampton, James A.