Consumer Culture: the influence of economics on modern theories and practices of sexual psychology

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The project has implications for a wide range of public debates in Australia today, including debates about the ethics and psychology of the pornography industry and the pervasive use of the ‘sex sells’ principle in marketing and entertainment. It will produce new knowledge and understanding of how psychological theory has been used to rationalise the commercialisation of sex in consumer culture and how modern rhetoric of sexual liberation have been shaped by the very economic concerns they purport to repudiate. Finally, the project will advance the knowledge-base of key disciplines in the new humanities and enhance Australia's reputation for groundbreaking research in cultural history and analysis.