NSF SoS: DCI Identifying Effective Science Communication Outcomes with Social Media During the COVID-19 Pandemic

NSF SoS：DCI 在 COVID-19 大流行期间通过社交媒体确定有效的科学传播成果

• 批准号: 2152423
• 负责人: Noriko Hara
• 金额: $ 37.01万
• 依托单位: Indiana University
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2022
• 资助国家: 美国
• 起止时间: 2022-04-01 至 2025-03-31
• 项目状态: 未结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=2152423&HistoricalAwards=false
• 关键词: NSF; SoS; DCI; Identifying; Effective

Throughout the COVID-19 pandemic, people have increasingly sought scientific information online, especially through social media. Although the COVID-19 pandemic has compelled both laypeople and scientists to use online social media to communicate, there is a large gap in how scientists communicate knowledge and how laypeople understand and interpret scientific information. The proposed project aims to examine the best practices and lessons learned from scientists working on COVID-19-related topics who interact with the public using two-way social media communication tools. This project examines and identifies research-based strategies to help scientists improve online science communication using social media to better inform, engage, and inspire the broader population to strengthen support of America’s global leadership in science. The proposed project’s goal is to empirically examine the functions used (e.g., retweets) and content posted on social media platforms, as well as interview data with users of these platforms (scientists and the public), to develop research-based strategies for scientists to engage with the public using two-way online communication. The research team will use a mixed method approach to convert results into strategies, as well as a Toolkit of resources, for helping scientists use social media. The data will be collected through observation of social media platform functions (Twitter and Reddit AMA), content analysis of online interactions, and interviews with 45 COVID-19 related scientists and 15 lay participants. The expected outcomes of the study will contribute a theoretical model of two-way online science communication and advance the field of Science of Science and social media research. The research findings will be shared with the public, and two informational videos (one for scientists, and the other for the public) will be distributed along with the Toolkit for scientists via social media.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.

在 COVID-19 大流行期间，人们越来越多地在网上寻求科学信息，尤其是通过社交媒体。尽管COVID-19大流行迫使外行和科学家都使用在线社交媒体进行交流，但科学家如何交流知识以及外行如何理解和解释科学信息之间存在很大差距。拟议项目旨在研究研究 COVID-19 相关主题的科学家的最佳实践和经验教训，这些科学家使用双向社交媒体通信工具与公众互动。该项目审查并确定基于研究的策略，帮助科学家利用社交媒体改善在线科学交流，更好地向更广泛的人群提供信息、参与和激励他们加强对美国全球科学领导地位的支持。拟议项目的目标是对社交媒体平台上使用的功能（例如转发）和发布的内容进行实证检验，并对这些平台的用户（科学家和公众）进行访谈数据，为科学家制定基于研究的策略，以便利用双向在线交流与公众互动。研究团队将使用混合方法将结果转化为策略以及资源工具包，以帮助科学家使用社交媒体。数据将通过观察社交媒体平台功能（Twitter 和 Reddit AMA）、在线互动的内容分析以及采访 45 名 COVID-19 相关科学家和 15 名非专业参与者来收集。该研究的预期成果将贡献双向在线科学传播的理论模型，并推动科学科学和社交媒体研究领域的发展。研究结果将与公众分享，两个信息视频（一个为科学家，另一个为公众）将与科学家工具包一起通过社交媒体分发。该奖项反映了 NSF 的法定使命，并通过使用基金会的智力价值和更广泛的影响审查标准进行评估，被认为值得支持。