Harnessing Eco-Friendly Markets to Protect our Natural Resources - Towards A Demand-Driven Paradigm of Sustainable Tourism

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The tourism industry makes an important contribution to Australia's national revenues. However, the price the nation pays for tourism is excessive use of natural resources: we are selling the exploitation of our country. This project aims at finding, describing and attracting tourists with a basic interest in environmental protection to visit Australia. By doing so, tourism revenues can still be generated for the benefit of Australia while the environmental footprints left behind when the tourists fly back to their home countries can be reduced.