Advanced issues in market segmentation research

市场细分研究的高级问题

• 批准号: LX0559628
• 负责人: Prof Sara Dolnicar
• 金额: $ 1.56万
• 依托单位: University of Wollongong
• 依托单位国家: 澳大利亚
• 项目类别: Linkage - International
• 财政年份: 2005
• 资助国家: 澳大利亚
• 起止时间: 2005-07-13 至 2007-12-31
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/LX0559628
• 关键词: Advanced; issues; market; segmentation; research

We will investigate unresolved questions in market segmentation research that will provide answers to the following questions as outcome: - How to pre-assess market segmentation data structure. - How to improve the partitioning. - How to visualize and present the resulting segmentation solutions. - How to generalize the outcomes over multiple periods of time. These tasks represent fundamental methodological research. The scientific significance consequently lies in knowledge development and methodological improvement. Findings will also enable both academic researchers using market segmentation methodology as well as practitioners applying such techniques to significantly improve the quality of their market structure analyses.

我们将调查市场细分研究中尚未解决的问题，并将提供以下问题的答案作为结果： - 如何预先评估市场细分数据结构。 - 如何改进分区。 - 如何可视化和呈现分割解决方案。 - 如何在多个时间段内概括结果。 这些任务代表了基本的方法论研究。因此，科学意义在于知识的发展和方法的改进。研究结果也将使学术研究人员使用市场细分方法以及从业人员应用这些技术，以显着提高其市场结构分析的质量。