Advanced issues in market segmentation research

我们将调查市场细分研究中尚未解决的问题，这些问题将作为结果提供以下问题的答案： --如何对市场细分数据结构进行预评估。 -如何改进分区。 -如何可视化和展示由此产生的细分解决方案。 -如何概括多个时期的成果。 这些任务代表了基本的方法论研究。因此，科学意义在于知识的发展和方法的改进。研究结果还将使使用市场细分方法的学术研究人员以及应用这种技术的从业者能够显著提高其市场结构分析的质量。

We will investigate unresolved questions in market segmentation research that will provide answers to the following questions as outcome: - How to pre-assess market segmentation data structure. - How to improve the partitioning. - How to visualize and present the resulting segmentation solutions. - How to generalize the outcomes over multiple periods of time. These tasks represent fundamental methodological research. The scientific significance consequently lies in knowledge development and methodological improvement. Findings will also enable both academic researchers using market segmentation methodology as well as practitioners applying such techniques to significantly improve the quality of their market structure analyses.