Market segmentation methodology: attacking the 'Too Hard' basket

市场细分方法：攻击“太难”的篮子

• 批准号: DP110101347
• 负责人: Prof Sara Dolnicar
• 金额: $ 108.46万
• 依托单位: The University of Queensland
• 依托单位国家: 澳大利亚
• 项目类别: Discovery Projects
• 财政年份: 2011
• 资助国家: 澳大利亚
• 起止时间: 2011-01-01 至 2018-12-30
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/DP110101347
• 关键词: Market; segmentation; methodology; attacking; Too

Businesses embrace market segmentation to identify and target clients. However, poor segmentation analysis leads to poor segment choice. This project will develop tools to improve segmentation analysis and will test the resulting tools in tourism, foster care and climate change mitigating behaviours, and produce usable, transferable recommendations.

企业采用市场细分来识别和定位客户。然而，较差的细分分析导致较差的细分选择。该项目将开发工具，以改进细分分析，并将在旅游业、寄养和减缓气候变化行为方面测试由此产生的工具，并提出可用的、可转移的建议。