Through the eyes of the Chinese: Attitudes to and opinions of Australia and their influence on Sino-Australian business exchange

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The outcomes of this research will have significant policy implications for the Australian government and business sectors in terms of improving intercultural understanding, facilitating bilateral trade, unlocking the potential of the Chinese market, as well as increasing economic efficiency. The capacity of Australian businesses to engage with China will be substantially improved by enhancing our knowledge base about the individual, social, and national factors that facilitate and inhibit engagement in Sino-Australian business relations and exchange. Findings from this reserch will also inform the international development in education and training, tourism and technology in Australia.