Make, Buy, or Join: Evaluating Platform Strategies of Established Companies
制造、购买或加入:评估成熟公司的平台战略
基本信息
- 批准号:444990299
- 负责人:
- 金额:--
- 依托单位:
- 依托单位国家:德国
- 项目类别:WBP Fellowship
- 财政年份:2020
- 资助国家:德国
- 起止时间:2019-12-31 至 2021-12-31
- 项目状态:已结题
- 来源:
- 关键词:
项目摘要
Digital platforms are gaining ground in more and more industries. Established companies with traditional, non-platform business models are under pressure to react to platform-based competitors. The taxi industry competes with digital platforms for mobility services such as Uber and established banking companies are at risk to be bypassed by fintech companies that create digital platforms for financial services. We can observe established companies reacting either by building their own digital platform (make strategy), acquiring digital platforms in order to gain a foothold in the competition (buy strategy) or joining an existing platform to benefit from their reach (join strategy). However, success of these strategies is mixed and it remains unclear from literature what strategy is promising under what circumstances. I pose the research question ‘how do different platform strategies (i.e., make, buy, or join) impact the performance of established companies?’In this project, I will conduct a quantitative, industry-level study on the success of different platform strategies of established firms. I will visit the Wharton School of the University of Pennsylvania for this project, given the extensive data access and the leading management research I can collaborate with. Building on existing theories and my previous work, I will develop hypotheses that link different platform strategies to performance. Thereby, I take company- and industry-specific factors into consideration such as the degree of domination by existing digital platforms. I will then collect industry data with regard to financial performance and announcement data to identify the implementation of platform strategies by established companies. Based on this data I will conduct an event study with linear regression analysis and test the hypotheses. With the results, I contribute to ongoing discussions at the interface of management and information systems research by providing generalizable findings on the success of platform strategies. With this project, first, I will be able to diversify my portfolio of research methods. I have worked mainly qualitatively during my dissertation and the project will enhance my skills with regard to quantitative methods. Second, the project will help me to enhance my capabilities to develop theory and to write for top-tier outlets, given my close collaboration with highly-published scholars at the Wharton School. Third, I will strengthen my academic network by connecting with scholars at the Wharton School and by following up on contacts at MIT and Harvard that I initiated during a stay in Boston in 2019. The Wharton School is one of the best business schools in the world both with regard to research and teaching. Thus, besides working with some of the best scholars from the field of management research, visiting the Wharton School will grant me insights into world-class teaching which will be an inspiration for my own teaching style.
数字平台在越来越多的行业取得了进展。拥有传统非平台商业模式的老牌公司正面临着应对基于平台的竞争对手的压力。出租车行业与优步(Uber)等移动服务数字平台展开竞争,老牌银行公司面临被为金融服务创建数字平台的金融科技公司绕过的风险。我们可以观察到,老牌公司的反应要么是建立自己的数字平台(制造战略),要么是收购数字平台以在竞争中获得立足点(购买战略),要么是加入现有平台以从其覆盖范围中受益(加入战略)。然而,这些策略的成功是混合的,从文献中仍然不清楚哪种策略在什么情况下有希望。我提出的研究问题是“不同的平台战略(即制造、购买或加入)如何影响老牌公司的业绩?”在这个项目中,我将对成熟公司不同平台战略的成功进行定量的、行业层面的研究。在这个项目中,我将访问宾夕法尼亚大学沃顿商学院,因为这里有广泛的数据来源和领先的管理研究可以与我合作。在现有理论和我之前的工作的基础上,我将提出将不同平台策略与性能联系起来的假设。因此,我考虑了公司和行业特定的因素,比如现有数字平台的主导程度。然后,我将收集有关财务业绩和公告数据的行业数据,以确定老牌公司对平台战略的实施情况。基于这些数据,我将使用线性回归分析进行事件研究,并检验假设。有了这些结果,我通过提供关于平台战略成功的可概括的发现,为管理和信息系统研究界面的持续讨论做出了贡献。通过这个项目,首先,我将能够多样化我的研究方法组合。在我的论文中,我主要进行定性研究,这个项目将提高我在定量方法方面的技能。其次,这个项目将帮助我提高我的理论发展能力和为顶级媒体写作的能力,因为我与沃顿商学院的高知名度学者有密切的合作。第三,我将加强我的学术网络,与沃顿商学院的学者建立联系,并跟进我在2019年在波士顿逗留期间在麻省理工学院和哈佛大学建立的联系。沃顿商学院在研究和教学方面都是世界上最好的商学院之一。因此,除了与管理研究领域的一些最优秀的学者合作外,访问沃顿商学院将使我了解世界级的教学,这将对我自己的教学风格产生启发。
项目成果
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Dr. Maximilian Schreieck其他文献
Dr. Maximilian Schreieck的其他文献
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