INDUSTRIAL APPROACH SUTDY ON CHANGING STRUCTURE OF FOOD INDUSTRY AND ITS MARKETING AND PRODUCERS RESPONSES

国内研究活动由于今年将是最后一年，研究者之间的最终调整和受试者分配已在乞求阶段确定。国内的实地考察仅限于小规模和补充性的百合，监督性的交流和考察活动由于发现韩国的食品营销体系也有类似的发展历程，因此在首尔举办了“日韩联合研讨会”。不仅是科学家，韩国的许多商界人士也参加了会议。通过本次研讨会的交流和实地考察，大家共同认识到了市场信息在商品销售中的重要性和作用，并将物流作为一套在稳定、高效的大众营销系统中处理差异化产品的手段。主要研究成果如下：目前的食品行业正在重新组织的领导零售商，如超市，便利店，和几种类型的直接零售业务的生产者。连锁餐饮业在食品供应链重组中也扮演着重要的角色。研究发现，消费者将“食品安全”视为主要的产品质量和不可或缺的商品属性之一。因此，食品安全应被生产者和加工者视为重要的附加值来源之一。我们的研究为关注食品安全的经济理论做出了贡献。通过使用最近获得的消费者监测数据，即所谓的“家庭扫描数据”，我们对有关商品购买态度的消费者行为进行了更直接的定量分析。我们继续进行进一步的工作，计划在2002年6月底之前完成出版。

Domestic research activitiesThe final tuning and the subject allotment among investigators had been confirmed at the begging stage since this year would be final year. Domestic field works were limited to a small scale and supplement lily.Oversee exchange and investigation activitiesSince we found a similar development process in food marketing system in South Korea, we conducted "Japan-South Korea joint symposium" in Seoul. Not only scientists but also many of business world people in Korea were participated. Through the communication in this symposium and field tour, we shared recognition about the importance and roles of market information concerning to merchandising and the introduction of logistics as a set for handling differentiated products in stable and efficient mass-marketing system.Major research results are as followsWe employed the industrial organization analysis method. Current food industry is being re-organized by the leadership of retailers such as supermarkets, convenient stores, and several types of the direct retail business of producers. Chained Restaurants are also playing principal roles in re-organizing the food supply chain.It was found that "the food safety" is viewed by consumers as one of the principal product qualities and indispensable commodity attributes. Therefore, the food safety should be regarded by producers and processors as one of important sources of value-adding. Our study contributed to the economic theory where food safety is focused.More direct quantitative analysis of consumer behavior concerning the attitudes of commodity purchases had done with using consumer monitoring data so-called "Home Scanning Data", which are recently became available.We continue further works for preparing publication as a book which is scheduled to be completed before the end on June 2002.