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Basic Research For the Development of a Realtime Microarea Marketing Support System

实时微区营销支持系统开发的基础研究

基本信息

批准号：
11480092
负责人：
OKABE Atsuyuki
金额：
$ 4.93万
依托单位：
THE UNIVERSITY OF TOKYO
依托单位国家：
日本
项目类别：
Grant-in-Aid for Scientific Research (B)
财政年份：
1999
资助国家：
日本
起止时间：
1999 至 2000
项目状态：
已结题

来源：
https://kaken.nii.ac.jp/en/grant/KAKENHI-PROJECT-11480092/
关键词：
Geographical Information System Sports-Club Members Distribution of Users Area Marketing Aggegation Stayed Time User's Attribute

项目摘要

This research aims for the development of a Realtime Microarea Marketing Support System using Geographic Information Systems (GIS). With the cooperation of a membership athletic club, we used the logdata from their computerized membership management system and doorway management system for our case study.A membership athletic club differs from the general commercial facility in means that it requires a stable increase in use efficiency at any hour or day. First, we obtained data on membership enrollment and withdrawal, active members and members in suspension, also data on doorway activity by the seconds from one of the club facilities in Denencho-fu, Tokyo, during the period May to September 1999. The data was analyzed using GIS data from the 4cities and 1ward most users came from. Consulting the athletic club manager from time to time on the analysis results, the analysis was corroborated by focusing on user satisfaction.As for our accomplishment of this year, First, we started on the statistical analysis of doorway activity logdata and from this data, we confirmed that there were 3 user groups ; early morning elderly users, daytime housewife users and nighttime/holiday users coming in on their way back from work. It was clear that each group had different attribute characteristics, for example, time spent in facility and residential area. These results were presented at the Geographic Information Systems Association. The other accomplishment was, to cover the shortage in logdata, we conducted a questionnarire for a week at the same facility. The questionnaire was to collect data on where the user had been before coming in and the destination after leaving the facility. This made clear the part of the pattern of the user coming in after work which is specific to suburban facilities. Information on what the user does inside the facility has been collected by this same questionnaire but this analysis will be subject for further study.

本研究旨在利用地理资讯系统（GIS）开发即时微区行销支援系统。我们与一家会员制体育俱乐部合作，使用他们的计算机会员管理系统和门口管理系统的日志数据进行案例研究。会员制体育俱乐部与一般商业设施的不同之处在于，它需要在任何时间或一天内稳定地提高使用效率。首先，我们获得了1999年5月至9月期间东京denenchoo -fu某俱乐部设施的入会和退会、活跃会员和暂停会员的数据，以及以秒为单位的门口活动数据。这些数据是使用来自4个城市和1个大多数用户来自的GIS数据进行分析的。不时向运动俱乐部经理咨询分析结果，通过关注用户满意度来证实分析结果。关于我们这一年的成就，首先，我们开始对门户活动日志数据进行统计分析，从这些数据中，我们确认有3个用户群体；清晨的老年用户，白天的家庭主妇用户以及下班回家的夜间/假期用户。很明显，每个群体都有不同的属性特征，例如在设施和住宅区花费的时间。这些结果发表在地理信息系统协会上。另一项成就是，为了弥补日志数据的不足，我们在同一工厂进行了为期一周的问卷调查。调查问卷的目的是收集用户在进入设施之前去过的地方以及离开设施后的目的地的数据。这明确了用户下班后进入的部分模式，这是特定于郊区设施的。用户在设施内活动的信息已通过同样的问卷收集，但这一分析将有待进一步研究。