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Cross-border Businessmen in East Asia: Comparative Research on the Formation of Image their Image on Visiting Countries

东亚跨境商人：形象形成的比较研究出访国形象的形成

基本信息

批准号：
12572003
负责人：
SONODA Shigeto
金额：
$ 7.62万
依托单位：
CHUO UNIVERSITY
依托单位国家：
日本
项目类别：
Grant-in-Aid for Scientific Research (B)
财政年份：
2000
资助国家：
日本
起止时间：
2000 至 2002
项目状态：
已结题

项目摘要

In this year, or final year of the three-year-project, we conducted questionnaire survey of local managers working in Japanese companies in Korea and Taiwan to compare the results, using the same questionnaire we used last year in mainland China. At the same time, some investigators analyzed the data we got last year so that our comparative study would be more fruitful and suggestive.All the investigators, including foreign collaborative researchers, got together in 5th to 7th of January, 2003, to talk about each paper.As a result of our analysis, we could get interesting findings below, (l) Chinese local employees evaluate foreign (namely Japanese, Korean, and Taiwanese) expatriates based on their emotional judgment which is formed by their way of communication with them. (2) Even though Korean are said to have "anti-Japanese" feeling compared with Taiwanese, our research on local managers in Japanese companies in Korea and Taiwan revealed that there is no clear difference between Korean's image on Japanese and those of Taiwanese partly because they have same type of communication with the Japanese expatriates which have been formed for a long time of their service in Japanese companies. (3) "Power game" (which language they choose in communicating, which side has initiative in management, and so on) is a crucial factor in characterizing each cross-border businessman's behavior and attitude.Moreover, those interesting facts like (l) culturally intimate China and Taiwan also cannot be free from perception gap, (2) Korean businessmen's trust toward Chinese partner is lower than Japanese partner, and (3) Chinese local employee's evaluation toward Japanese expatriates is lower than Korean and Taiwanese expatriates were revealed.Our research team will rewrite each paper based on the discussion at the meeting in January and publish a book on cross-border businessmen in East Asia within a year.

在今年，也就是为期三年的项目的最后一年，我们对在韩国和台湾的日本公司工作的当地经理进行了问卷调查，以比较结果，使用的问卷与去年在大陆中国使用的问卷相同。同时，一些调查人员对我们去年获得的数据进行了分析，以使我们的比较研究更有成果和启示。所有调查人员，包括外国合作研究人员，在2003年1月5日至7日聚集在一起，就每一篇论文进行讨论。作为我们分析的结果，我们可以得到以下有趣的发现：(L)中国当地员工对外籍人士(即日本、韩国和台湾)的评价是基于他们与他们沟通的方式形成的情感判断。(2)尽管韩国人被认为比台湾人有“反日”情绪，但我们对韩国和台湾日本公司的本地经理的研究表明，韩国人和台湾人对日本人的形象没有明显的差异，部分原因是他们与长期在日本公司服务的日本侨民有着相同的沟通方式。(3)“权力博弈”(他们在沟通中选择何种语言，在管理上哪一方拥有主动权等)是表征每个跨境商人的行为和态度的关键因素。此外，那些有趣的事实，如(L)文化上的亲密中国和台湾也无法摆脱认知鸿沟。(2)韩国商人对中国合作伙伴的信任低于日本合作伙伴，我们的研究团队将根据1月份会议上的讨论重写每篇论文，并在一年内出版一本关于东亚跨境商人的书。