Reisende Dinge // Reisende Bedeutungen: Eine transkulturelle Untersuchung der Akkulturation von Konsumgütern zwischen 1918 und 1939

这项研究的目的是利用文学和文化研究领域发展起来的方法来分析跨文化/跨国经济进程。通过比较外国商品在不同文化中的适应，一个普遍的、纯粹理性主义的供求经济学理论将得到一个对不同文化环境中意义、价值和可取性的构建敏感的分析的补充。这项研究要回答的关键问题是：为什么、如何以及由谁将消费品带到外国？为这些产品创造了什么样的形象？为什么他们要吸引“原住民”？在这一过程中采用和构建了哪些文化刻板印象？为了回答这些问题，整个研究包括四个案例研究--由四名研究人员进行--分析在四个不同环境中消费品的特定历史文化适应。最后一项研究将比较案例研究的结果，并将它们整合到消费品文化适应理论中。最后，本研究旨在建立一种能够分析现代消费社会中意义和欲望的中介建构的盎格利斯主义文化感官理论。

The study aims to employ methodologies developed in the realm of literary and cultural studies for the analysis of transcultural/transnational economic processes. By comparing the acculturation of foreign goods in different cultures, a universal, purely rationalistic economic theory of supply and demand will be supplemented by an analysis that is sensitive to the construction of meaning, value, and desirability in differing cultural environments. Key questions to be answered by the study are: Why, how, and by whom were consumer products brought to a foreign country? What images were created for theses products? Why did they appeal to the 'natives'? Which cultural stereotypes were employed and constructed in this process? In order to answer these questions, the overall study includes four case studies - conducted by four researchers - analysing the historically specific acculturation of consumer goods in four different environments. A final study will compare the findings of the case studies and integrate them into a theory of acculturation of consumer goods. Finally, this study is designed to work towards an Anglistische Kulturwissenschaft that is equipped to analyse the mediated constructions of meaning and desire in modern consumer society.