The new screen ecology and innovation in production and distribution

银幕新生态与制作发行创新

• 批准号: DP160100086
• 负责人: Prof Stuart Cunningham
• 金额: $ 37.32万
• 依托单位: Queensland University of Technology
• 依托单位国家: 澳大利亚
• 项目类别: Discovery Projects
• 财政年份: 2016
• 资助国家: 澳大利亚
• 起止时间: 2016-01-01 至 2020-06-30
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/DP160100086
• 关键词: new; screen; ecology; innovation; production

The project aims to explore new models of online and screen content creation. Major United States information technology corporations are challenging Hollywood and television networks and are likely to come to dominate new screen services into the future. This project focuses on the most challenging and potentially disruptive and innovative forms of production and distribution this new screen ecology is taking. Processes of professionalisation and monetisation of previously amateur content creation are underpinning an explosive growth of a lower-budget, more diverse and structurally innovative tier of advertising- and sponsor-supported online content. Centred on strategies of platforms such as YouTube, but international in scope, the project aims to contribute to innovation in Australian screen production and distribution.

该项目旨在探索在线和屏幕内容创作的新模式。美国主要的信息技术公司正在挑战好莱坞和电视网络，并可能在未来主导新的屏幕服务。这个项目专注于这种新的屏幕生态正在采取的最具挑战性和潜在颠覆性的创新生产和发行形式。以前业余内容创作的专业化和货币化进程，正支撑着预算更低、更多样化、结构更具创新性的广告和赞助商支持的在线内容的爆炸性增长。该项目以YouTube等平台的战略为中心，但范围是国际化的，旨在为澳大利亚屏幕生产和分销的创新做出贡献。