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Social Psychophysiological Study of Communication Modality and Individual Differences in Information Processing

沟通方式和信息处理个体差异的社会心理生理学研究

基本信息

批准号：
63510062
负责人：
FUJIHARA Takehiro
金额：
$ 1.02万
依托单位：
Hiroshima University
依托单位国家：
日本
项目类别：
Grant-in-Aid for General Scientific Research (C)
财政年份：
1988
资助国家：
日本
起止时间：
1988 至 1990
项目状态：
已结题

项目摘要

1. Effects of the information modalities of cognitive tasks on the EEG asymmetrywhen the information madalities was the audio, the parietal-, Wernicke's area- and occipital EEG power showed the significant task-related asymmetries. However, when the modality was the video, the significant asymmetry was observed only in the occipital area. These results suggested that the audio-information were processed on more wider hemispheric area than the video-information.2. The development of mass media preference scaleFactor analysis of mass media preference scales yielded five factors which were interpreted as preference to represent own experience, preference of print media, preference to persist, preference of imaginary media, and preference of newspaper. The correlation between mass media preference and life style revealed that print media preference students tend to be high in curiosity and imagination and imaginary media preference students tend to be naive and rough in thinking.3. The fundamental study of the Need for Cognition Scale (NCS)The fifteen items, which gave high loadings on the first factor and had no sex differences, were selected as the Japanese version of NCS. Also the reliability and the validity of NCS were confirmed by some analyses.4. Effects of media preference as individuals difference and the information modality of cognitive tasks on EEG asymmetryHigh imaginary media preference subjects processed the spatial tasks at the left hemispheric area.5. Effects of communication modality and media preference on attitude changeCommunication modality and media preference had no effect on attitude change, but interaction effect on the cognition of expertness indicated that high print media preference subjects perceived communicator more expert than imaginary preference subjects when information was presented by print media and high imaginary preference subjects perceived communicator more expert when information was presented by video media.

1.认知任务信息方式对脑电不对称性的影响当信息错乱为音频时，顶叶、韦尼克区和枕叶脑电功率表现出显著的任务相关不对称性。然而，当模式是视频时，只在枕区观察到显著的不对称。这些结果表明，与视频信息相比，音频信息在更宽的半球区域内被加工。大众传媒偏好量表的编制对大众传媒偏好量表进行因子分析，得到五个因素，分别是代表自身经验的偏好、印刷媒体的偏好、坚持的偏好、想象媒体的偏好和报纸的偏好。大众传媒偏好与生活方式的相关性表明，纸质传媒偏好的学生好奇心和想象力较高，想象传媒偏好的大学生思维倾向幼稚、粗暴。认知需要量表(NCS)的基础研究选择了15个第一因素负荷较高且无性别差异的条目作为NCS的日文版。并通过分析验证了NCS的信度和效度。个体差异的媒介偏好和认知任务的信息通道对脑电不对称性的影响高想象媒介偏好被试加工左半球的空间任务。沟通方式和媒体偏好对态度改变的影响沟通方式和媒体偏好对态度改变没有影响，但交互作用对专家认知的影响表明，纸质媒体偏好高的被试在通过纸质媒体呈现信息时比想象偏好的被试更擅长于传播者，而高想象偏好的被试在通过视频媒体呈现信息时认为交际者更专业。