Outdoor Advertising Design Guidline for Advertising-streetscape

为了改善日本街道景观中户外广告占据大量空间的现状，我们将有户外广告的街道景观定义为“广告街道景观”，明确了户外广告既要有助于街道景观的美观，又要满足广告功能的要求。通过街道调查和模拟，得出以下结论：（1）大小、形状和高度需要统一。(2)屋顶广告牌应该被禁止。(3)对于商店，建议在低层设置小符号标志。(4)海报应集中在海报栏上。(5)临时广告需要谨慎使用。(6)借鉴日本传统街景是有益的。(7)包装广告应控制数量和数量。

To improve the Japanese streetscape which outdoor advertisement take much spaces, we consider the streetscape with outdoor advertisement as'Advertising-streetscape' and clarified the conditions of outdoor advertisement that contribute to the beauty of the streetscape and meet the requirement of the adverpsing function. Through the street surveys and the simulation, conclusions are following : (1) Size, shape and height needs to be unified. (2) Rooftop billboard should be forbidden. (3) For the shops, small symbol signs at low level are recommended. (4) Posters should be converged on the poster-column. (5) Temporary advertisement needs to be used carefully. (6) It is useful to learn from the Japanese traditional streetscape. (7) Wrapping advertisements should be controlled by the numer and quantity.