The process of, and measures for, the diffusion of the corporate mission throughout the company organization as a whole.

本研究从“内化”和“体现”两个角度，对企业使命在多个企业的执行过程中的扩散进行了调查，对一个企业的高层管理人员、中层管理人员和普通员工进行了访谈调查。因此，关于企业使命的“内部化”，澄清了分水岭经验成为石板，对使命的理解加深，对下属的处理产生影响。关于企业使命的“体现”，还澄清了由于“企业使命的措辞”对传播过程产生影响，因此根据这一措辞采取传播措施是有效的。

This research has investigated the diffusion of the corporate mission from the twin perspectives of “internalization” and “embodiment” within the implementation at multiple companies of an interview survey of various levels: one company’s top executive, middle managers and general employees. As a result, it was clarified with regard to the “internalization” of the corporate mission, that watershed experiences become flagstones and understanding of the mission deepens, exerting an impact on the handling of subordinates. It was also clarified with regard to the “embodiment” of the corporate mission that because the “wording of the corporate mission” exerts an impact on thediffusion process, adopting measures for diffusion in accordance with that is effective.