Examination of consumers' and food industry's use and views of plant-based food products

谷类、水果、蔬菜和豆类等植物性食品可为消费者提供生理上的益处，为工业提供增值机会，并可实现生态可持续性。该项目将审查促使消费者对这一领域感兴趣的因素，并衡量工业和大众媒体对消费者需求的影响程度。

Plant food products such as cereal grains, fruits, vegetables and legumes can provide physiological benefits for consumers, value-adding opportunities for industry, and, ecological sustainability. This project will examine the factors driving consumer interest in this area and gauge the extent of industry and mass media influences over consumer demand. Major outcomes of the project include greater understanding of consumer use of these foods, segmentation of the consumer market, novel segmentation instruments, a stronger basis for communication between industry and consumers regarding plant foods, and identification of opportunities and barriers to the production and marketing of novel plant food products.