Didactic Interactions Component

项目概要-推广中心专业知识 提高对真实的评估技术的智能使用中心的认识和参与- 世界成果（C-STAR）将是确保中心成功的一项重要任务。的挑战是 需要连接到一个小的（< 5,000）和不同的目标受众的基础和临床 研究人员横跨多个科学，技术和诊断领域。此外，续 与目标受众的接触对于促进、传播和扩大C-STAR成果是必要的。 为了实现我们的目标，我们提出了两个具体目标：（1）创造意识和考虑，使我们的 目标受众希望“连接”并开始积极参与C-STAR。(2)要“共享”（例如， 传播）C-STAR的成果，并提供研究资源。我们打算实现 这些目标是通过各种方法实现的--所有这些方法都经过了多年的效率和有效性的市场检验 由Shirley Ryan AbilityLab营销团队提供。我们将通过利用各种营销手段实现目标1 渠道，以确保最大限度地达到和影响我们的目标。我们不能过度依赖任何一个 战略，而是认识到我们的目标受众参与了许多营销渠道，因此我们 必须在这些渠道中找到它们。此外，以不同格式多次接触我们的信息， 帮助突破环境杂波，提高对C-STAR的认识和考虑。因此，我们的主要 Aim 1的营销工具将包括以下策略：在我们的专有产品上交叉推广C-STAR 康复措施数据库网站、会议展览、社交媒体上的定向广告，每月 给潜在客户和已经订婚的人发电子邮件，并通过协会和大学做广告。 为了实现目标2，我们将使用上面总结的许多战略和战术。此外，我们将建立 并推广C-STAR的门户网站，该门户网站将被设计为容纳试点研究，合作， 数据集、研究手册和参考文章，并计划和促进年度研讨会， 最新的发现和成果。

Project Summary—Promoting Center Expertise Creating awareness of and engagement with the Center for Smart use of Technologies for Assessment of Real- world Outcomes (C-STAR) will be an essential undertaking to ensure Center success. The challenge is augmented by the need to connect to a small (< 5,000) and diverse target audience of basic and clinical researchers stretching across multiple scientific, technical, and diagnostic domains. Additionally, continued engagement with the target audience will be necessary to promote, disseminate, and amplify C-STAR outcomes. To achieve our goal, we propose two specific aims: (1) To create awareness and consideration such that our target audiences will want to “Connect” and begin active engagement with C-STAR. (2) To “Share” (e.g., disseminate) outcomes from C-STAR as well as provide access to research resources. We intend to achieve these aims through a variety of methods—all market tested for efficiency and effectiveness over several years by the Shirley Ryan AbilityLab marketing team. We will achieve Aim 1 by tapping into a diverse set of marketing channels to ensure maximal reach and impact with our targets. It is critical that we not over-rely on any one strategy but instead recognize that our target audiences engage across many marketing channels and thus we must seek them out in those channels. Additionally, multiple exposures to our messaging in different formats will help break through ambient clutter to drive awareness and consideration of C-STAR. Accordingly, our primary marketing vehicles for Aim 1 will include such tactics as: cross-promoting C-STAR on our proprietary Rehabilitation Measures Database website, conference exhibits, targeted advertising on social media, monthly emails to prospects and those who are already engaged, and advertising through associations and universities. To achieve Aim 2, we will utilize many of the strategies and tactics summarized above. In addition, we will build and promote C-STAR's web portal—which will be designed to house outcomes from pilot studies, collaborations, data sets, research manuals and reference articles—and plan and promote annual symposia that focused on latest findings and outcomes.