Didactic Interactions Component

项目摘要-推广中心的专业知识 创建对智能使用技术评估中心的认识并与其合作 世界成果(C-STAR)将是确保中心成功的一项基本承诺。挑战是 扩大了与基础和临床的小范围(5,000英镑)和多样化目标受众的联系 研究人员横跨多个科学、技术和诊断领域。此外，继续 与目标受众的接触对于宣传、传播和放大C-STAR成果是必要的。 为了实现我们的目标，我们提出了两个具体目标：(1)创造意识和考虑，使我们的 目标受众将希望与C-STAR建立联系，并开始积极参与。(2)到“共享”(例如， 传播)C-STAR的成果，并提供获取研究资源的途径。我们打算实现 这些目标是通过各种方法来实现的--所有的市场都经过了几年的效率和效果测试 雪莉·瑞安能力实验室营销团队。我们将通过利用一套多样化的营销来实现目标1 确保与我们的目标最大限度地接触和影响的渠道。我们不能过度依赖任何人，这一点至关重要 战略，而不是认识到我们的目标受众参与了许多营销渠道，因此我们 必须在那些渠道中找到他们。此外，以不同格式多次曝光我们的消息将 帮助打破杂乱的环境，提高对C-Star的认识和考虑。因此，我们的初选 AIM 1的营销工具将包括这样的策略：在我们的专有产品上交叉推广C-Star 康复措施数据库网站，会议展品，社交媒体上有针对性的广告，每月 给潜在客户和那些已经参与的人发电子邮件，并通过协会和大学发布广告。 为了实现目标2，我们将使用上面总结的许多战略和战术。此外，我们还将建立 并推广C-STAR的门户网站-该门户旨在存储试点研究、协作、 数据集、研究手册和参考文章-并计划和推动年度研讨会，重点是 最新的调查结果和结果。

Project Summary—Promoting Center Expertise Creating awareness of and engagement with the Center for Smart use of Technologies for Assessment of Real- world Outcomes (C-STAR) will be an essential undertaking to ensure Center success. The challenge is augmented by the need to connect to a small (< 5,000) and diverse target audience of basic and clinical researchers stretching across multiple scientific, technical, and diagnostic domains. Additionally, continued engagement with the target audience will be necessary to promote, disseminate, and amplify C-STAR outcomes. To achieve our goal, we propose two specific aims: (1) To create awareness and consideration such that our target audiences will want to “Connect” and begin active engagement with C-STAR. (2) To “Share” (e.g., disseminate) outcomes from C-STAR as well as provide access to research resources. We intend to achieve these aims through a variety of methods—all market tested for efficiency and effectiveness over several years by the Shirley Ryan AbilityLab marketing team. We will achieve Aim 1 by tapping into a diverse set of marketing channels to ensure maximal reach and impact with our targets. It is critical that we not over-rely on any one strategy but instead recognize that our target audiences engage across many marketing channels and thus we must seek them out in those channels. Additionally, multiple exposures to our messaging in different formats will help break through ambient clutter to drive awareness and consideration of C-STAR. Accordingly, our primary marketing vehicles for Aim 1 will include such tactics as: cross-promoting C-STAR on our proprietary Rehabilitation Measures Database website, conference exhibits, targeted advertising on social media, monthly emails to prospects and those who are already engaged, and advertising through associations and universities. To achieve Aim 2, we will utilize many of the strategies and tactics summarized above. In addition, we will build and promote C-STAR's web portal—which will be designed to house outcomes from pilot studies, collaborations, data sets, research manuals and reference articles—and plan and promote annual symposia that focused on latest findings and outcomes.