Developing an on-demand "Fast Fitting" service with hyper-local garment manufacturing.

通过超本地化服装制造开发按需“快速试穿”服务。

• 批准号: 10063490
• 金额: $ 3.71万
• 依托单位: FABERIA LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10063490
• 关键词: Developing; demand; Fast; Fitting; service

Libertina is a bespoke design studio, developing an automated pattern generator that can instantly fit garments to individual customers, and enable hyper-local manufacturing that is fast and scalable. This will empower independent fashion businesses to offer an on-demand, made-to-measure service for all sizes and body shapes, without incurring additional development and production costs. Customers will benefit from a wide range of styles from different designers, alongside the reassurance of knowing their garment will fit, and exactly where, how and by whom it was made.Awareness around the environmental and ethical issues associated with the fashion industry continue to gather pace, with increasing pressure placed on brands to review and disclose their own concerning practices relating to waste, pollution and exploitation.For consumers, this contributes to the already stressful experience of buying clothes. Finding items that fit, are affordable, and are made to a standard that will last can be challenging enough, without the additional responsibility of researching which retailers are truly adhering to their sustainability statements.Getting sizing right is a huge contributor to the problem. Online shoppers regularly buy identical items in different sizes, returning those that don't fit. A welcome push to address body inclusivity, plus the ubiquity of images and trends on social media, now requires brands to manufacture and hold stock in a greater range of sizes and styles than ever before. Add to this consumer expectations for near immediate delivery, and decades of ultra low pricing for fast fashion items, and the problem has been elevated beyond one that the industry alone can solve.Conscious consumers are now playing their part, and actively seeking ways to make more ethical choices around how they shop and what they buy, but options remain limited.Smaller, independent brands committed to operating a fully sustainable and responsible clothing business face identical challenges to global brands, particularly around sizing and manufacturing.Starting at our Brighton studio, Libertina will offer digital facilities to support both brands and consumers in removing the layers of compromise currently associated with the simple act of buying and making clothes that fit. Our 3D body scanner, pattern generator and manufacturing services will be available to all local brands and their customers, ensuring everything that is made, is worn. This collective action will help to raise awareness of what is possible, and encourage a movement towards bringing freedom and joy back to buying and selling clothes.

Libertina是一家定制设计工作室，开发自动化图案生成器，可以立即为个人客户定制服装，并实现快速和可扩展的超本地制造。这将使独立的时尚企业能够为所有尺寸和体型提供按需定制的服务，而不会产生额外的开发和生产成本。消费者将从不同设计师的各种款式中受益，同时还能放心地知道自己的服装是否合身，以及它是在哪里、如何以及由谁制作的。与时装业相关的环境和道德问题的意识继续加快，品牌面临越来越大的压力，要求他们审查和披露自己与浪费、污染和剥削有关的做法。对消费者来说，这使得本来就紧张的买衣服的经历更加紧张。找到合适的商品，价格实惠，并且符合持久的标准，这已经足够具有挑战性了，如果没有额外的责任去研究哪些零售商真正遵守他们的可持续发展声明，那么选择正确的尺寸是问题的一个巨大贡献者。网上购物者经常购买不同尺寸的相同商品，退回那些不合适的商品。一个受欢迎的推动，以解决身体的包容性，再加上无处不在的图像和趋势在社交媒体上，现在需要品牌生产和持有库存的规模和风格比以往任何时候都更大。再加上消费者对几乎立即交付的期望，以及几十年来快速时尚商品的超低价格，这个问题已经超出了行业本身可以解决的范围。有意识的消费者现在正在发挥自己的作用，积极寻求方法，在如何购物和购买什么方面做出更道德的选择，但选择仍然有限。致力于经营完全可持续和负责任的服装业务的独立品牌面临着与全球品牌相同的挑战，特别是在尺寸和制造方面。从我们的布莱顿工作室开始，Libertina将提供数字设施，支持品牌和消费者消除目前与购买和制作合身衣服的简单行为相关的层层妥协。我们的3D人体扫描仪，图案生成器和制造服务将提供给所有本地品牌及其客户，确保所有制造的东西都是磨损的。这一集体行动将有助于提高人们对什么是可能的认识，并鼓励一场运动，使自由和快乐回到购买和销售服装。