Business model innovation towards safe and effective virtual or non-contact automotive trading

汽车业是英国经济的关键支柱，国内生产总值达186亿GB，雇用80万人。汽车也是社会的核心，确保关键工人的流动、货物/服务的收集/交付以及获得保健/社会保健的机会。自新冠肺炎以来，展厅纷纷关闭，导致汽车销量减少44%(预计4月份将减少85%)，全球制造工厂关闭，大部分员工休假。汽车销售传统上依赖于展厅浏览和试驾。这使客户能够在做出购买决定之前对汽车进行视觉检查和体验。这些活动对于与经销商建立融洽的关系和信任也很重要。持续的社会疏远措施要求汽车贸易行业从展厅过渡到互联网，以实现安全、非接触的交易。虽然大多数经销商都有在线业务，但这些平台远远达不到客户通过参观展厅获得的实际体验。通过应用商业可用的技术，YBCL寻求将汽车交易业务模式创新为在线销售，同时确保关键的传统展厅活动的安全。新的商业模式结合了：*安全交易的汽车消毒/消毒方法*虚拟展厅，在外观检查、试驾体验和销售代理参与方面满足客户的需求/期望*用于安全、有保险的单独试驾的便携式设置和方法*促进客户购买决策的商业最佳实践/产品，包括远程融资和退款保证新的商业模式不仅将使汽车贸易在未来的社会距离/贸易限制期间继续存在，但也将向传统上以地区为基础的小型经销商(如YBCL)开放全国市场/客户。该项目建立在YBCL在社交距离/限制的初始阶段已经开展的活动的基础上，以验证客户驱动因素/需求和对虚拟/在线交易的接受程度。该项目将提供适合YBCL立即进行商业部署的技术原型平台/工具，以完善和验证使用。然后，YBCL将进一步开发平台技术，为整个汽车贸易行业定制适合许可/使用的市场准备系统。在短期内，该项目将通过YBCL释放约1000万GB的贸易，并有可能在英国经销商中收取高达~3000万GB的许可费(中期)。

The automotive industry is a key pillar of the UK economy, representing £18.6Bn GDP and employing \>800K people. Cars are also central to society, ensuring mobility of key workers, collection/delivery of goods/services and access to health-/social-care. Since COVID-19, showrooms have closed leading to a \>44% reduction in car sales (with \>85% reduction forecast during April) and the closure of manufacturing globally, with most staff furloughed.Car sales have traditionally relied upon showroom browsing and test drives. This enables customers to visually inspect and experience the car prior to making a purchasing decision. These activities are also important in building rapport and trust with the dealership. Continued social distancing measures require the motor trade industry to transition from the showroom to the internet enabling safe, non-contact trading. Whilst most dealerships have an online presence, these platforms fall far short of the hands-on experience customers gain from visiting a showroom.Through the application of commercially available technologies, YBCL seeks to innovate the motor trading business model towards online sales, whilst ensuring safety across key traditional showroom activities. The new business model combines:* car sanitising/disinfection methodologies for safe trading* a virtual showroom, addressing customer needs/expectations in-terms of visual inspection, test drive experience and sales agent engagement* portable set-up and methodology for safe, insured solo test drives* business best-practices/offerings that facilitate customer buying decisions, including remote financing and money back guaranteesThe new business model will not only enable the continuation of motor trade during future periods of social distancing/trade restrictions, but will also open national markets/customers to small traditionally regional-based dealerships (such as YBCL).The project builds upon activities already undertaken by YBCL during the initial period of social distancing/restrictions to validate customer drivers/needs and receptiveness to virtual/online trading.The project will deliver a technology prototype platform/tools suitable for immediate commercial deployment by YBCL to refine and validate use. YBCL will then further develop the platform technologies to bespoke market ready systems suitable for licencing/use across the motor trade industry.In the short term the project will unlock ~£10M of trade via YBCL, with the potential for up to ~£30M of licence fees across UK dealerships (medium-term).