Deployment of Near Field Communication Technology Applications in Tourism Ecosystem

近场通信技术应用在旅游生态系统中的部署

• 批准号: 700214
• 金额: $ 3.17万
• 依托单位: SUPER ENTERPRISE ASSOCIATES LIMITED
• 依托单位国家: 英国
• 项目类别: GRD Proof of Market
• 财政年份: 2013
• 资助国家: 英国
• 起止时间: 2013 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=700214
• 关键词: Deployment; Near; Field; Communication; Technology

Use of technologies such as Smartphones and tablet computers by travellers has increased at aphenomenal rate in recent years. Tourism is a hybrid industry because, though dominated bythe provision of information, it is essentially about a physical environment. However, physicaland digital worlds are becoming inseparable due to travellers’ need to be connected anytime,anywhere. In addition, more and more devices will soon be supporting Near FieldCommunication (NFC), which is a short-range wireless technology for data transfer andinformation exchange. NFC has a huge potential to open up new opportunities for variousstakeholders in the tourism market because it has the capability of offering value-added retailmarketing services to mobile-centric travellers.In this project, we assess the potential commercial viability of NFC applications and servicesin tourism through market research, market testing, competitor analysis, Intellectual Property(IP) position, and initial planning to take the project to commercialisation including costsassessment, timescales and funding requirements. This is an expert perspective on how NFCcan impact all phases of the travel lifecycle: pre-trip, trip and post-trip. The project alsoreports on current trends in the NFC products and applications market as well as its expectedtrends in the tourism industry. It is designed to outline potential benefits and obstacles as wellas key considerations relating to the deployment of tourism-related NFC services. The aim isto enhance the project commercialisation process in the future by providing comprehensivemarket research and an expert perspective on NFC-based business models suitable for thetourism industry. This initial planning for project commercialisation also improves marketgrowth capabilities in verticals such as retail, ticketing and smart-advertisement applications.

近年来，旅行者使用智能手机和平板电脑等技术的增长速度非常快。旅游业是一个混合型产业，因为它虽然以提供信息为主，但本质上是关于物质环境的。然而，由于旅行者需要随时随地连接，物理和数字世界正变得不可分割。此外，越来越多的设备将很快支持近场通信（NFC），这是一种用于数据传输和信息交换的短距离无线技术。NFC具有巨大的潜力，可以为旅游市场的各个利益相关者开辟新的机会，因为它有能力为以移动为中心的旅行者提供增值的零售营销服务。在这个项目中，我们通过市场研究，市场测试，竞争对手分析，知识产权（IP）地位，以及将项目商业化的初步规划，包括成本评估、时间表和资金要求。这是一个关于NFC如何影响旅行生命周期各个阶段的专家观点：旅行前，旅行和旅行后。该项目还报告了NFC产品和应用市场的当前趋势以及旅游业的预期趋势。它旨在概述潜在的好处和障碍，以及与部署旅游相关的NFC服务有关的主要考虑因素。其目的是通过提供全面的市场研究和适合旅游业的基于NFC的商业模式的专家观点来加强未来的项目商业化进程。这一项目商业化的初步规划还提高了零售、票务和智能广告应用等垂直领域的市场增长能力。