Deployment of Near Field Communication Technology Applications in Tourism Ecosystem

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Use of technologies such as Smartphones and tablet computers by travellers has increased at aphenomenal rate in recent years. Tourism is a hybrid industry because, though dominated bythe provision of information, it is essentially about a physical environment. However, physicaland digital worlds are becoming inseparable due to travellers’ need to be connected anytime,anywhere. In addition, more and more devices will soon be supporting Near FieldCommunication (NFC), which is a short-range wireless technology for data transfer andinformation exchange. NFC has a huge potential to open up new opportunities for variousstakeholders in the tourism market because it has the capability of offering value-added retailmarketing services to mobile-centric travellers.In this project, we assess the potential commercial viability of NFC applications and servicesin tourism through market research, market testing, competitor analysis, Intellectual Property(IP) position, and initial planning to take the project to commercialisation including costsassessment, timescales and funding requirements. This is an expert perspective on how NFCcan impact all phases of the travel lifecycle: pre-trip, trip and post-trip. The project alsoreports on current trends in the NFC products and applications market as well as its expectedtrends in the tourism industry. It is designed to outline potential benefits and obstacles as wellas key considerations relating to the deployment of tourism-related NFC services. The aim isto enhance the project commercialisation process in the future by providing comprehensivemarket research and an expert perspective on NFC-based business models suitable for thetourism industry. This initial planning for project commercialisation also improves marketgrowth capabilities in verticals such as retail, ticketing and smart-advertisement applications.