Validating The Market For An Immersive IP Simulation, Visualisation and Management System

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For the UK economy, innovation is crucial to competitive edge. According to statistics fromthe UK Intellectual Property Office, UK firms annually invest more in ideas and knowledgethan buildings and machinery. Innovation is underpinned by the intellectual property (IP)system.However, this system can be difficult to understand, and businesses are typically ill equippedto recognise valuable assets and avoid costly infringements as they innovate. “It is vital thatwe have an IP literate workforce to meet the challenges of a rapidly changing workplace.” -David Willets, former UK Minister for Science.IP Quest’s ambition is to transform the acquisition of vital IP skills, by creating asophisticated IP visualisation tool for effective innovation modelling and planning andrevolutionising engagement with the subject through simulation and an immersive learningenvironment.IP Quest currently provides facilitated workshops using an innovative immersive learningenvironment, used over the last 5 years to teach this complex subject to businesses andundergraduates and remove the barriers to accessing IP knowledge. IP Quest proposes to usethis background as the launch pad for an innovative, user-centric digital platform thatincorporates state of the art machine learning, genetic algorithms and interactive 3D graphicsto provide an advanced business simulation tool for testing and refining IP strategies. Throughuse of the platform, businesses will gain an unparalleled intuitive understanding of IP,allowing them to manage and exploit their IP assets to full effect. The system will provideapplied learning, increasing engagement and sustainable learning outcomes as well astransforming the accessibility of the platform for a much wider audience.This project aims to validate the market in key sectors, determine the nature and size of themarket and provide a robust and achievable project plan for delivering a pioneering IPlearning and visualisation solution