Plug+Play (performance tools for electronic musicians)

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Plug+Play is a portable toolkit that translates on-stage gestures and actions into sound andlighting effects. Using simple clip-on sensors and control software, this design enables thestatic production of digital sounds to be created with the same front-of-stage energy as liveamplified instruments. The way artists create music is changing. Inexpensive musicproduction apps and programs have given rise to the bedroom producer. Now anyone with aniPad or laptop can create complex music compositions wherever they are. However, thismethod of creating music is restrictive when playing to an audience and generally does NOTlead to an exciting live performance. By focusing on artists that cross the boundary ofproducer, DJ and live band, Plug+Play transforms a microphone stand into a dynamic musiccontroller, a maraca into a heavy bass line or a raised hand into a pulsating synth-wave. Thesensors draw upon natural interaction and gestures typically used in a live performance(Movement, Proximity, Twist, Slam, Stomp). In electronic and dance music, lights are also animportant part of the audio-visual experience and are a common way to create a sense ofdrama and performance on stage. By controlling light as well as sound, the audience get agreater sense of how actions on stage can relate to a musical performance by offering a furthervisual dynamic. The design fits within the crossing of boundaries and genres that so oftenleads to the most creative forms of musical expression. Plug+Play technology can also lead toa number of spin-off products within lighting and music performance.A proof of market grant will enable Noko-dtm to research three different aspects of the musiccontroller market - The Artist+Performer, the Venue+Hardware, and the Wider Industry(Retailers+Brands). This research will allow us to fully scope the market opportunity for thistechnology and determine ongoing development and funding needs.