INSTANT - Integrated, Novel and Scalable Technology for Automation of delivery Networks and Systems in the online grocery market

杂货市场（在英国价值1750亿英镑）受到购物习惯改变的影响，包括：1)便利性：时间紧迫的购物者在他们的日常日程安排中进行购物，在便利零售商进行快速，填补购物之旅，而不是每周一次的大型购物之旅（Euromonitor，2014）。5年内，市场份额翻了一番，2015年达到8%）（IGD，2015）。3）数字化：小型杂货店无法提供完整的购物篮，及时送货，或建立引人入胜的在线界面，应用程序和网络，因此在线价值销售指数不足：只有不到5%的食品零售商的销售额是在线的（而零售市场总额的19%）（Mintel，2014）。由于缺乏数字基础设施，小型零售商难以竞争。Hubbub发现了一个机会，可以通过改进的数字工具将小型杂货零售商与大众消费市场动态联系起来，使小型商家能够即时处理和交付订单。Instant帮助独立的杂货店（他们缺乏资源来投资改善数字化或分销）参与到零售市场的增长中。Hubbub是一家送货上门服务公司，由前人权律师玛丽莎·利夫（Marisa Leaf）于2009年创立，其使命是拯救商业街。今天，Hubbub提供超过10，000种产品，来自70多家独立商店，遍布200个伦敦邮政编码，拥有一支22人的团队，拥有超过50年的公司经验，包括LOVEFILM、Graze、Ocado、Natoora、PrayerApp和Zipcar，并在《卫报》、《泰晤士报》、《金融时报》、《每日电讯报》、《标准晚报》和《乡村生活》上获得了广泛的媒体报道。

Grocery market (worth £175B in UK) is disrupted by changing shopping habits, incl.:1) Convenience: time-pressed shoppers fit shopping around their daily schedule, makingquick, fill-in shopping trips at convenience retailers rather than one big weekly shopping trip(Euromonitor, 2014).2) Polarisation: mid-priced supermarkets are losing share to upscale grocers and discounters(Euromonitor, 2014), catering to value-driven customers with reduced shopper loyalty(discounters in the UK grew at 15-20% p.a. in 5yrs, doubling their market share to 8% in2015) (IGD, 2015).3) Digitisation: small grocery shops cannot supply a full basket, timely deliveries, or buildengaging online interfaces, apps and network, and are therefore under-indexing in value salesonline: less than 5% of food retailers’ sales are online (vs 19% of total retail market) (Mintel,2014).Small retailers struggle to compete due to lack of access to digital infrastructure. Hubbub hasidentified an opportunity to dynamically link small grocery retailers to mass consumer marketwith an improved digital tool to enable small merchants to process and deliver ordersinstantly. Instant helps independent grocery shops (who lack the resources to invest inimprovements to digitisation or distribution) participate in the growth of the conveniencesegment. Their subsequent growth has many benefits including generating service-led UKbasedjobs which can not be offshored, automated, or deskilled.Started in 2009 by former Human Rights Barrister Marisa Leaf, Hubbub is a home deliveryservice on a mission to save the high street. Today Hubbub delivers over 10k products from70+ independent shops across 200 London postcodes, employs a team of 22 with over 50years of experience for companies incl. LOVEFiLM, Graze, Ocado, Natoora, PrayerApp andZipcar, and has received extensive media coverage in The Guardian, The Times, FT, TheTelegraph, the Evening Standard and Country Life.