INSTANT - Integrated, Novel and Scalable Technology for Automation of delivery Networks and Systems in the online grocery market

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Grocery market (worth £175B in UK) is disrupted by changing shopping habits, incl.:1) Convenience: time-pressed shoppers fit shopping around their daily schedule, makingquick, fill-in shopping trips at convenience retailers rather than one big weekly shopping trip(Euromonitor, 2014).2) Polarisation: mid-priced supermarkets are losing share to upscale grocers and discounters(Euromonitor, 2014), catering to value-driven customers with reduced shopper loyalty(discounters in the UK grew at 15-20% p.a. in 5yrs, doubling their market share to 8% in2015) (IGD, 2015).3) Digitisation: small grocery shops cannot supply a full basket, timely deliveries, or buildengaging online interfaces, apps and network, and are therefore under-indexing in value salesonline: less than 5% of food retailers’ sales are online (vs 19% of total retail market) (Mintel,2014).Small retailers struggle to compete due to lack of access to digital infrastructure. Hubbub hasidentified an opportunity to dynamically link small grocery retailers to mass consumer marketwith an improved digital tool to enable small merchants to process and deliver ordersinstantly. Instant helps independent grocery shops (who lack the resources to invest inimprovements to digitisation or distribution) participate in the growth of the conveniencesegment. Their subsequent growth has many benefits including generating service-led UKbasedjobs which can not be offshored, automated, or deskilled.Started in 2009 by former Human Rights Barrister Marisa Leaf, Hubbub is a home deliveryservice on a mission to save the high street. Today Hubbub delivers over 10k products from70+ independent shops across 200 London postcodes, employs a team of 22 with over 50years of experience for companies incl. LOVEFiLM, Graze, Ocado, Natoora, PrayerApp andZipcar, and has received extensive media coverage in The Guardian, The Times, FT, TheTelegraph, the Evening Standard and Country Life.