INSTANT - Integrated, Novel and Scalable Technology for Automation of delivery Networks and Systems in the online grocery market

INSTANT - 用于在线杂货市场配送网络和系统自动化的集成、新颖且可扩展的技术

• 批准号: 720654
• 金额: $ 31.83万
• 依托单位: HUBBUB DELIVERIES LIMITED
• 依托单位国家: 英国
• 项目类别: GRD Development of Prototype
• 财政年份: 2015
• 资助国家: 英国
• 起止时间: 2015 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=720654
• 关键词: INSTANT; Integrated; Novel; Scalable; Technology

Grocery market (worth £175B in UK) is disrupted by changing shopping habits, incl.:1) Convenience: time-pressed shoppers fit shopping around their daily schedule, makingquick, fill-in shopping trips at convenience retailers rather than one big weekly shopping trip(Euromonitor, 2014).2) Polarisation: mid-priced supermarkets are losing share to upscale grocers and discounters(Euromonitor, 2014), catering to value-driven customers with reduced shopper loyalty(discounters in the UK grew at 15-20% p.a. in 5yrs, doubling their market share to 8% in2015) (IGD, 2015).3) Digitisation: small grocery shops cannot supply a full basket, timely deliveries, or buildengaging online interfaces, apps and network, and are therefore under-indexing in value salesonline: less than 5% of food retailers’ sales are online (vs 19% of total retail market) (Mintel,2014).Small retailers struggle to compete due to lack of access to digital infrastructure. Hubbub hasidentified an opportunity to dynamically link small grocery retailers to mass consumer marketwith an improved digital tool to enable small merchants to process and deliver ordersinstantly. Instant helps independent grocery shops (who lack the resources to invest inimprovements to digitisation or distribution) participate in the growth of the conveniencesegment. Their subsequent growth has many benefits including generating service-led UKbasedjobs which can not be offshored, automated, or deskilled.Started in 2009 by former Human Rights Barrister Marisa Leaf, Hubbub is a home deliveryservice on a mission to save the high street. Today Hubbub delivers over 10k products from70+ independent shops across 200 London postcodes, employs a team of 22 with over 50years of experience for companies incl. LOVEFiLM, Graze, Ocado, Natoora, PrayerApp andZipcar, and has received extensive media coverage in The Guardian, The Times, FT, TheTelegraph, the Evening Standard and Country Life.

杂货市场（在英国价值 175B 英镑）因购物习惯的改变而受到干扰，包括：1) 便利性：时间紧迫的购物者根据自己的日程安排进行购物，在便利零售商进行快速、充实的购物之旅，而不是每周一次的大型购物之旅(Euromonitor, 2014)。2) 两极分化：中等价格的超市正在失去份额给高档杂货店和折扣店(Euromonitor, 2014)，迎合 价值驱动型客户，购物者忠诚度降低（英国折扣店在 5 年内每年增长 15-20%，2015 年市场份额翻倍至 8%）（IGD，2015）。3) 数字化：小型杂货店无法提供完整的购物篮、及时送货或建立有吸引力的在线界面、应用程序和网络，因此在线价值销售指数较低：不到 5% 的食品零售商 销售是在线进行的（占整个零售市场的 19%）（Mintel，2014）。由于缺乏数字基础设施，小型零售商难以竞争。 Hubbub 发现了一个机会，可以通过改进的数字工具将小型杂货零售商与大众消费市场动态连接起来，使小型商家能够立即处理和交付订单。 Instant 帮助独立杂货店（缺乏投资于数字化或分销改进的资源）参与便利市场的增长。它们随后的增长有很多好处，包括产生以服务为主导的英国工作岗位，而这些工作岗位不能离岸、自动化或去技术化。Hubbub 由前人权律师 Marisa Leaf 于 2009 年创立，是一家以拯救商业街为使命的送货上门服务。如今，Hubbub 从伦敦 200 个邮政编码的 70 多家独立商店提供超过 10,000 种产品，拥有一支 22 人的团队，拥有 50 多年的公司经验，包括： LOVEFiLM、Graze、Ocado、Natoora、PrayerApp 和Zipcar，并获得了《卫报》、《泰晤士报》、《金融时报》、《电讯报》、《标准晚报》和《乡村生活》的广泛媒体报道。