NETWORK RADIO HEALTH CARE PROGRAM FOR AFRICAN AMERICANS

非裔美国人网络广播医疗保健计划

• 批准号: 2716678
• 负责人: MARY S HARRIS
• 金额: $ 10万
• 依托单位: BIOTECHNICAL COMMUNICATIONS, INC.
• 依托单位国家: 美国
• 财政年份: 1998
• 资助国家: 美国
• 起止时间: 1998-07-15 至 1999-01-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/2716678
• 关键词: African American; adult human (21+); attitude; belief; cancer information system; cancer prevention; clinical research; computer data analysis; education evaluation /planning; health behavior; health surveys; human morbidity; human mortality; human subject; information dissemination; interview; method development; neoplasm /cancer education; perception; questionnaires; telecommunications

DESCRIPTION: BioTechnical Communication (BTC) is proposing the development and broadcast of a talk show ("the Program") that will deliver cancer prevention and control information to African-American adults throughout the country using the interactive radio format of a "call-in talk show". The Program will exist as an independent commercial media product, that can be supported with advertising and/or corporate sponsorship. The Program will be broadcast by a network of African-American radio stations. The Program offers a creative strategy to address the low level of awareness and knowledge about cancer that is common within the African-American community. Phase I will use focus groups comprised of African-American men and women to explore their attitudes, beliefs, and perceptions about cancer to identify themes and strategies that would be effective in presenting cancer information to this population using the medium of a call-in radio talk program. This information will be used to develop a program concept that is responsive to the interests and concerns of the target population with respect to cancer. The proposed Program will circumvent the inherent limitations of short-term media campaigns and public service announcements and will offer an innovative use of network radio technology.

产品说明：生物技术传播公司（BTC）提议制作和播放一个脱口秀节目（“节目”），利用“电话访谈节目”的互动广播形式，向全国的非洲裔美国成年人提供癌症预防和控制信息。 该计划将作为一个独立的商业媒体产品存在，可以通过广告和/或企业赞助来支持。 该节目将由一个非洲裔美国人广播电台网络播出。该计划提供了一个创造性的战略，以解决非洲裔美国人社区内普遍存在的对癌症的认识和知识水平低的问题。 第一阶段将使用由非洲裔美国男性和女性组成的焦点小组来探索他们对癌症的态度，信仰和看法，以确定主题和策略，这些主题和策略将有效地使用电话广播谈话节目向这一人群提供癌症信息。 这些信息将被用来制定一个计划的概念，这是响应的利益和关注的目标人群方面的癌症。 拟议的方案将规避短期媒体宣传和公共服务公告的固有局限性，并将提供网络无线电技术的创新使用。