NETWORK RADIO HEALTH CARE PROGRAM FOR AFRICAN AMERICANS

描述：BioTechnical Communications公司拟制作并播出一档脱口秀节目（“节目”）。向全国的非裔美国人提供癌症预防和控制信息，通过互动广播形式的“电话访谈节目”。该计划将作为独立的商业媒体产品存在，可以通过广告和/或公司赞助来支持。在第二阶段顺利完成后，该节目将由非洲裔美国人无线电台网络在全国各地播出。该计划提供了一种创造性的策略，以解决非洲裔美国人社区普遍存在的对癌症的认识和知识水平较低的问题。二期研究将使用调查方法来评估该项目对目标人群癌症相关态度、知识和行为的影响。拟议的研究战略提供了一个前所未有的机会来评估这种广播形式作为提高这一人群癌症知识的一种手段。如果证明是有效的，该方案将提供另一种广播战略，以绕过公益广告和面向黑人的广播电台的短期媒体运动通常遇到的问题。

DESCRIPTION: BioTechnical Communications is proposing to produce and broadcast a talk show ("the Program") that will deliver. cancer prevention and control information to African-Americans throughout the country using the interactive radio format of a "call-in talk show". The Program will exist as an independent commercial media product that can be supported with advertising and/or corporate sponsorship. Upon successful completion of Phase II, the Program will be broadcast by a network of African-American radio stations throughout the country. The Program offers a creative strategy to address the low level of awareness and knowledge about cancer that is common within the African-American community. Phase II research will use survey methodology to evaluate the Program's impact on cancer-related attitudes, knowledge and behavior in the target population. The proposed research strategy provides an unprecedented opportunity to evaluate this broadcasting format as a means of improving cancer literacy among this population. If demonstrated to be effective, the Program will provide an alternative broadcast strategy that circumvents the problems commonly encountered by PSAs and short-term media campaigns on Black-oriented radio stations.