Culturally Targeted Health Information Network

以文化为目标的健康信息网络

• 批准号: 6550571
• 负责人: MARY S HARRIS
• 金额: $ 49.56万
• 依托单位: BIOTECHNICAL COMMUNICATIONS, INC.
• 依托单位国家: 美国
• 财政年份: 2001
• 资助国家: 美国
• 起止时间: 2001-04-01 至 2004-07-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6550571
• 关键词: African American; Internet; attitude; belief; cancer information system; clinical research; computer network; culture; education evaluation /planning; educational resource design /development; health behavior; health education; human subject; informatics; information dissemination; interview; neoplasm /cancer education; radio; social support network

DESCRIPTION (provided by applicant): BioTechnical Communications. Inc. (BTC) is proposing a Culturally Targeted Health Information Network ("the Network"). The goal of the Network is to provide African-Americans with credible health information, using a combination of traditional (radio) and non-traditional (internet) communications mediums, to improve their awareness. knowledge, and health behaviors about cancer. The Network will consist of two components: (1) A syndicated radio program that reaches approximately 1.5 million African-American households and (2) a radio program related web-site that can expand on the information presented on the radio program and facilitate access to credible sources of cancer information online. In Phase II, the Network Will be evaluated using real-time broadcasts and a program-related web site over a period of several months. Survey methodology will be used to evaluate the impact of the Network on cancer-related attitudes, knowledge, intended behaviors and use of online cancer information resources. General audience use of the Network will also be monitored using Arbitron radio reports and web-traffic monitoring software.

描述（由申请人提供）：生物技术通信。Inc. (BTC)一个以文化为目标的健康信息网络（“网络”）。该网络的目标是利用传统（无线电）和非传统（互联网）通信媒介相结合，向非洲裔美国人提供可靠的健康信息，以提高他们的认识。知识和健康行为。 该网络将由两部分组成：（1）一个联合广播节目，覆盖大约150万非洲裔美国家庭;（2）一个与广播节目有关的网站，可以扩大广播节目提供的信息，并促进在线获得可靠的癌症信息来源。 在第二阶段，将在几个月内利用实时广播和与方案有关的网站对该网络进行评估。调查方法将用于评估网络对癌症相关态度，知识，预期行为和使用在线癌症信息资源的影响。还将利用Arbitron无线电报告和网络流量监测软件监测一般受众对网络的使用情况。