NETWORK RADIO HEALTH CARE PROGRAM FOR AFRICAN AMERICANS

描述：生物技术传播(BTC)正在提出 开发和播出一档脱口秀节目(《The Program》)，将提供 向非裔美国成年人提供癌症预防和控制信息 在全国范围内使用交互式无线电格式的“呼入 脱口秀节目。该节目将作为一个独立的商业媒体存在 产品，可通过广告和/或公司提供支持 赞助商。该节目将由一个由非洲国家-- 美国广播电台。该计划提供了一种创造性的战略来 解决人们对癌症的认识和知识水平较低的问题 在非裔美国人社区中很常见。第一阶段将使用焦点 由非裔美国男性和女性组成的小组，探索他们的 对癌症的态度、信念和看法，以确定主题和 有效地将癌症信息呈现给 这群人使用的是一档呼入电台谈话节目的媒介。这 信息将被用来开发一个响应的计划概念 目标人口在以下方面的利益和关切 癌症。第二阶段的研究将使用调查方法来评估 项目对中国人癌症相关态度、知识和行为的影响 目标人群。建议的研究策略提供了一个 将这种广播格式作为一种手段进行评估的前所未有的机会 提高这一人群的癌症知识水平。建议的计划 将绕过短期媒体宣传活动的固有限制， 公共服务公告，并将提供网络的创新使用 无线电技术。 建议的商业应用：不可用

DESCRIPTION: BioTechnical Communication (BTC) is proposing the development and broadcast of a talk show ("the Program") that will deliver cancer prevention and control information to African-American adults throughout the country using the interactive radio format of a "call-in talk show". The Program will exist as an independent commercial media product, that can be supported with advertising and/or corporate sponsorship. The Program will be broadcast by a network of African- American radio stations. The Program offers a creative strategy to address the low level of awareness and knowledge about cancer that is common within the African-American community. Phase I will use focus groups comprised of African-American men and women to explore their attitudes, beliefs, and perceptions about cancer to identify themes and strategies that would be effective in presenting cancer information to this population using the medium of a call-in radio talk program. This information will be used to develop a program concept that is responsive to the interests and concerns of the target population with respect to cancer. Phase II research will use survey methodology to evaluate the Program's impact on cancer-related attitudes, knowledge and behavior in the target population. The proposed research strategy provides an unprecedented opportunity to evaluate this broadcasting format as a means of improving cancer literacy among this population. The proposed Program will circumvent the inherent limitations of short-term media campaigns and public service announcements and will offer an innovative use of network radio technology. PROPOSED COMMERCIAL APPLICATION: NOT AVAILABLE