Culturally Targeted Health Information Network

以文化为目标的健康信息网络

• 批准号: 6337419
• 负责人: MARY S HARRIS
• 金额: $ 10万
• 依托单位: BIOTECHNICAL COMMUNICATIONS, INC.
• 依托单位国家: 美国
• 财政年份: 2001
• 资助国家: 美国
• 起止时间: 2001-04-01 至 2002-01-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/6337419
• 关键词: African American; Internet; attitude; belief; cancer information system; computer network; culture; education evaluation /planning; educational resource design /development; health behavior; health education; human subject; informatics; information dissemination; interview; neoplasm /cancer education; radio

BioTechnical Communications is proposing to develop a "Culturally Targeted Health Information Network" ("the Network") that expands African-Americans' access to credible information about cancer. The Network will consist of two components: (1) A syndicated radio program that reaches over 1 million African-American adults and (2) a radio program related web-site that can facilitate visitors' use of credible sources of cancer information online. Phase I studies will use focus groups comprised of African-American men and women to explore their attitudes, beliefs, and perceptions about cancer and the use of the Internet to obtain cancer-related information. The focus groups will identify themes and strategies that would be effective in presenting cancer information to this population within the context of the Network. Specifically, the focus group data will be used to develop a Network strategy that (1) creates audience awareness of cancer's impact on the African-American population; (2) improves the audience's knowledge and understanding of cancer risks, preventive behaviors, and the benefits of routine cancer screening and (3) promotes and facilitates the target population's access and use of cancer information from credible on-line sources. Based on focus group discussion, a prototype of the Network will be developed for further evaluation in Phase II. PROPOSED COMMERCIAL APPLICATIONS: The proposed Network has the potential to generate revenue through commercial advertisers and sponsorships. Potential sponsors and advertisers include companies that sell over-the-counter medications, corporate health care providers, pharmaceutical companies, and products that promote healthy lifestyles (i.e., athletic wear, vitamin supplements, exercise equipment).

生物技术通信公司提议建立一个“有文化针对性的健康信息网络”（“网络”），扩大非洲裔美国人获得有关癌症的可靠信息的机会。该网络将由两部分组成：（1）一个联合广播节目，覆盖100多万非洲裔美国成年人;（2）一个与广播节目有关的网站，可方便访问者使用可靠的在线癌症信息来源。第一阶段研究将使用由非洲裔美国男性和女性组成的焦点小组，探讨他们对癌症的态度，信仰和看法，以及使用互联网获得癌症相关信息。重点小组将确定在网络范围内向这一人群提供癌症信息的有效主题和战略。具体而言，焦点小组的数据将用于制定一个网络战略，（1）创建癌症的影响，非洲裔美国人的观众意识;（2）提高观众的知识和了解癌症的风险，预防行为，和常规癌症筛查的好处和（3）促进和方便目标人群的访问和使用癌症信息从可信的在线来源。根据重点小组的讨论，将开发一个网络原型，供第二阶段进一步评价。拟议的商业应用：拟议的网络有可能通过商业广告商和赞助商产生收入。潜在的赞助商和广告商包括销售非处方药的公司、企业医疗保健提供者、制药公司和促进健康生活方式的产品（即，运动服、维生素补充剂、运动器材）。