Wallet Circle

钱包圈

• 批准号: 752073
• 金额: $ 0.64万
• 依托单位: WALLET CIRCLE
• 依托单位国家: 英国
• 项目类别: Vouchers
• 财政年份: 2015
• 资助国家: 英国
• 起止时间: 2015 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=752073
• 关键词: Wallet; Circle

Introduction:We are developing an in-store customer engagement platform for retailers to help them provide amazing experiences to their customers in their physical stores using iBeacon technology. We recently won McDonalds Hackathon with our product to help McDonalds in enhancing their in-store customer experience. We are also one of the winners of UKTI Sirius program and are currently being funded by UKTI itself.Problem:Retailers don’t know who their customers are but they want to provide personalized experience to their customers when they visit their store. They want to provide targeted recommendations, relevant offers and let their staff know about how valuable a customer is when they enter a store. All this has worked very well in e-commerce and is used widely, but this hasn’t been possible for the offline commerce i.e. in the physical storefronts of the retailersSolution:We have created a product using which, we can detect when a customer walks into a store. We can not only tell the retailer what the customer has bought in the past, but also what they are interested in buying on their current visit. We also provide a way for retailers to interact with the customer in their store in real time. All this happens with customer’s consent.Using this product retailers can provide relevant recommendations, targeted offers, helpful tips, digital receipt and mobile loyalty card to customers in their store. This would help them in enhancing customer’s experience and increasing sales.We do this using 3 core pieces of our product. Firstly, we use Apple’s iBeacon technology, which tells us customer’s in-store location. Secondly, our unique technology to seamlessly integrate with any Point-of-Sale (POS) software, tells us what customer is buying. This technology is called POSLink. Thirdly, our mobile application interacts with our above-mentioned technologies and provides benefits to customers like digital receipts, mobile loyalty cards and personalized offers and recommendations.

简介：我们正在为零售商开发一个店内客户参与平台，帮助他们使用 iBeacon 技术在实体店中为客户提供令人惊叹的体验。最近，我们凭借我们的产品赢得了麦当劳黑客马拉松，以帮助麦当劳增强店内客户体验。我们也是 UKTI Sirius 计划的获奖者之一，目前由 UKTI 本身资助。问题：零售商不知道他们的客户是谁，但他们希望在客户访问商店时为其提供个性化体验。他们希望提供有针对性的推荐、相关优惠，并让员工了解顾客进入商店时的价值。所有这些在电子商务中都非常有效并且被广泛使用，但这对于线下商务（即零售商的实体店面）来说是不可能的解决方案：我们创建了一种产品，使用它我们可以检测顾客何时走进商店。我们不仅可以告诉零售商客户过去购买过什么，还可以告诉零售商他们当前访问时有兴趣购买什么。我们还为零售商提供了一种与店内顾客实时互动的方式。所有这一切都是在客户同意的情况下发生的。使用该产品，零售商可以向商店中的客户提供相关推荐、有针对性的优惠、有用的提示、数字收据和移动会员卡。这将帮助他们增强客户体验并增加销量。我们使用产品的 3 个核心部分来做到这一点。首先，我们使用 Apple 的 iBeacon 技术，该技术可以告诉我们顾客在店内的位置。其次，我们独特的技术可以与任何销售点 (POS) 软件无缝集成，从而告诉我们客户正在购买什么。这项技术称为 POSLink。第三，我们的移动应用程序与我们的上述技术交互，并为客户提供数字收据、移动会员卡以及个性化优惠和推荐等好处。