Increasing MaaS adoption with real-time journey detection and delay refunds

通过实时旅程检测和延迟退款提高 MaaS 的采用率

• 批准号: 98200
• 金额: $ 9.4万
• 依托单位: MODAL LIMITED
• 依托单位国家: 英国
• 项目类别: Small Business Research Initiative
• 财政年份: 2021
• 资助国家: 英国
• 起止时间: 2021 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=98200
• 关键词: Increasing; MaaS; adoption; real; time

Public descriptionThe recent "The Future of Transport" report identified that modal and regional silos are a significant barrier in the UK's transport system. Mobility as a Service (MaaS) can help to break down these barriers and may also encourage a 'modal shift' away from cars. However, journeys on these platforms must be user-centric, seamless and accessible.Modal's proposed idea is an innovative software service to help improve MaaS and increase its user adoption. Our lead/potential customer is Transport for West Midlands (TfWM) who are working towards the goal of delivering a comprehensive MaaS offering. The service could be integrated into a future Transport for West Midlands (TfWM) MaaS app, or other transit apps, and would include:Real-time detection of train journeys completed by app users without any user interactionAutomated delay refunds on one or more train operating companies in the TfWM regionStandardised 'Open Transport' APIs to facilitate the sharing of customer account (ticket and journey) dataWhilst scope of this project is limited to train services, it will lay the groundwork for expansion to other modes of transport such as buses, trams and micro-mobility.Real-time journey information captured by us will underpin new services on MaaS/transit mobile apps, making them more user-centric. In addition to automated delay refunds, examples include personalised disruption information, carbon tracking and loyalty schemes. Analysis of journey data could identify non-seamless interchanges or 'last mile' issues.Sharing customer information via standardised APIs means MaaS operators can integrate more easily with numerous transport operators and third party technology providers (e.g. Modal). This will help MaaS operators to expand and improve, making their service more accessible.In Phase 1 of the project, our R&D plan is to:Better understand the needs and requirements of MaaS operators and transit appsConfirm the commercial and market opportunityDevelop a beta iOS app and journey detection model to deliver a 'step change' to the reliability and accuracy of Modal's existing serviceIn Phase 2, we will develop a productionised service and run a large scale trial with TfWM and/or another organisation. The trial will form the basis of a case study, demonstrating that our technology increases the adoption of MaaS.Modal has already deployed similar technology on a mobile app for train commuters, All Change. All Change is rated 4.8 stars on the App Store, and pre-Covid reached ~1,500 users on South Western Railway.

最近的《交通运输的未来》报告指出，运输方式和地区性竖井是英国运输系统中的一个重大障碍。移动即服务(MaAS)可以帮助打破这些障碍，还可能鼓励人们放弃汽车。然而，在这些平台上的旅行必须是以用户为中心的、无缝的和可访问的。莫代尔提出的想法是一种创新的软件服务，以帮助改进MAAS并增加其用户采用率。我们的主要/潜在客户是西米德兰兹郡交通公司(TfWM)，他们正在努力实现提供全面MAAS产品的目标。这项服务可以集成到未来的西米德兰兹郡交通局(TfWM)MAAS应用程序或其他交通应用程序中，包括：实时检测应用程序用户完成的火车行程，而无需任何用户交互TfWM地区的一家或多家火车运营公司自动退还延误费用标准化的开放式运输API，以促进客户账户(车票和行程)数据的共享虽然该项目的范围仅限于火车服务，但它将为扩展到其他交通工具，如公交车、有轨电车和微型移动奠定基础。我们捕获的实时行程信息将支持MAAS/交通移动应用程序上的新服务，使其更加以用户为中心。除了自动延迟退款，例子还包括个性化中断信息、碳跟踪和忠诚度计划。通过标准化API共享客户信息意味着MAAS运营商可以更轻松地与众多交通运营商和第三方技术提供商(如MODAL)集成。这将帮助MAAS运营商扩展和改进，使他们的服务更容易获得。在项目的第一阶段，我们的研发计划是：更好地了解MAAS运营商和交通应用程序的需求和要求确认商业和市场机会开发测试版iOS应用程序和行程检测模型，以实现对莫代尔现有服务的可靠性和准确性的“阶段性改变”在第二阶段，我们将开发产品化服务，并与TfWM和/或其他组织进行大规模试验。这项试验将成为案例研究的基础，证明我们的技术增加了MaaS的采用。莫代尔已经在一款针对火车通勤者的移动应用程序上部署了类似的技术，所有这些都发生了变化。所有的变化在App Store上被评为4.8星，而Pre-Covid在西南铁路上的用户达到了约1500人。