Cultures of Creativity and Innovation in Design

这项研究将创建一个真正创新的国际研究网络，将在“设计中的创意和创新文化”领域广泛延伸。国际研究网络协调机构由诺森比亚大学的Paul Rodgers和Paul Jones教授、班加罗尔印度科学研究所产品设计与制造中心的世界领先设计创意研究员Amaresh Chakrabarti教授和加拿大卡尔顿大学工业设计学院的国际知名设计文化研究员Lorenzo Imbesi教授组成。创意在文化、创意和其他产业中的重要性，以及创意对一个国家整体GDP和人民健康福祉的重大贡献，怎么强调都不为过。在欧洲，文化和创意产业的价值估计每年超过7000亿欧元，是欧洲汽车制造业的两倍。因此，对任何国家来说，创造和革新的价值都是巨大的。创造力和创新增加了真正的价值，从而带来了经济增长和社会福祉等一系列好处。在许多社会中，创造力是成功、兴奋和价值的象征。无论是由个人、公司、企业还是地区驱动，创造力和创新都能立即产生共鸣，并传达出活力的形象。因此，在不断追求创新和进步的社会中，创造力是一个积极的词。简而言之，各种形式的创造力丰富了社会。该网络旨在了解创造力和创新给社会带来的动态生态。无论是在文化产业还是整个经济中，创造力都是产品、服务和系统生产的重要组成部分。然而，尽管创造力很重要，而且作为一个术语被广泛使用，但它的定义清晰度存在问题。更好地理解和阐明创造力作为一个概念和一个过程将有助于加强未来的创新。社会文化方法解释说，创造性的想法或产品不是发生在人们的头脑中，而是在一个人的思想和社会文化背景之间的相互作用中。众所周知，创造力是不能教的，但它是可以培养的，这对一个国家的设计和创新文化具有重要意义。众所周知，在适宜的环境和创造性的气候中，创造力会蓬勃发展。本研究将探讨在不同的国家和文化背景下，创造力是如何被重视、利用和促进的，因为所有这些都可能对一个国家的创造潜力产生重大影响。这个网络的主要目的是调查人们对创造力的态度，以及如何在三个不同的地理位置（英国、印度和加拿大）、不同的环境和文化中，从个人设计师和设计团队的角度来培养和利用创造力。该网络旨在调查设计中的创造力和创新文化，并质疑其本质。例如，创造力能否在设计环境中充分概念化？文化组织和国家机构在利用创造力方面发挥什么作用？创造力和创新之间的“边缘”在哪里？是否存在更丰富的环境和方法来促进创造力？创造力需要什么样的设计技能、知识和专业知识？此外，激发设计师和其他利益相关者的创造力和创新的关键驱动因素是什么？它们是经济的、文化的、社会的还是政治的？这个研究网络将举办3个研讨会，每个研讨会都将促进受邀的设计从业者、研究人员、教育工作者和其他参与设计实践的利益相关者之间的探讨。

This research will create a truly innovative, international research network that will stretch far and wide in the area of "Cultures of Creativity and Innovation in Design". The international research network coordinating body comprises Professors Paul Rodgers and Paul Jones from Northumbria University, Professor Amaresh Chakrabarti, a world-leading researcher in Design Creativity, from the Centre for Product Design and Manufacturing at the Indian Institute of Science, Bangalore and Professor Lorenzo Imbesi, an internationally-acclaimed researcher in Design Culture, from the School of Industrial Design at Carleton University, Canada. The importance of creativity in the cultural, creative and other industries and the significant contributions that creativity adds to a nation's overall GDP and the subsequent health and wellbeing of its people cannot be overstated. In Europe, the value of the cultural and creative industries is estimated at well over 700 billion Euros each year, twice that of Europe's car manufacturing industry. The value of creativity and innovation, to any nation, is therefore huge. Creativity and innovation adds real value, which enables a number of benefits such as economic growth and social wellbeing. In many societies creativity epitomises success, excitement and value. Whether driven by individuals, companies, enterprises or regions creativity and innovation establishes immediate empathy, and conveys an image of dynamism. Creativity is thus a positive word in societies constantly aspiring to innovation and progress. In short, creativity in all of its manifestations enriches society. This network seeks to gain an understanding of this dynamic ecology that creativity and innovation bring to society. Creativity is a vital ingredient in the production of products, services and systems, both in the cultural industries and across the economy as a whole. Yet despite its importance and the ubiquitous use of creativity as a term there are issues regarding its definitional clarity. A better understanding and articulation of creativity as a concept and a process would support enhanced future innovation. Socio-cultural approaches to creativity explain that creative ideas or products do not happen inside people's heads, but in the interaction between a person's thoughts and a socio-cultural context. It is acknowledged that creativity cannot be taught, but that it can be cultivated and this has significant implications for a nation's design and innovation culture. It is known that creativity flourishes in congenial environments and in creative climates. This research will examine how creativity is valued, exploited, and facilitated across different national and cultural settings as all can have a major impact on a nation's creative potential. The key aim of this network is to investigate attitudes about creativity and how it is best cultivated and exploited across three different geographical locations (UK, India, and Canada), different environments, and cultures from both an individual designer's perspective and design groups' perspectives. The network seeks to investigate cultures of creativity and innovation in design and question its nature. For instance, can creativity be adequately conceptualised in a design context? What role do cultural organisations and national bodies play in harnessing creativity? Where do the "edges" lie between creativity and innovation? Do richer environments and approaches for facilitating creativity exist? What design skills, knowledge, and expertise are required for creativity? Moreover, what are the key drivers that motivate the creativity and innovation of designers and other stakeholders? Are they economical, cultural, social, or political? This research network will host 3 workshops, each one facilitating inquiry amongst invited design practitioners, researchers, educators and other stakeholders involved in design practice.