Creative Fuse North East

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Creative Fuse North East will investigate how new approaches to innovation-led problem solving can support the region's creative, digital and IT (CDIT) sector. Drawing on findings and approaches of Brighton Fuse, Fusebox 24 and London Fusion and responding to the National Centre for Universities and Businesses (NCUB) Fuse Manifesto, it will explore the very different creative and commercial landscape of North East England. It will highlight opportunities for effective resource use and best practice in workforce development, business growth and innovation, identifying ways that universities can support the sector. Combining intensive research and analysis (both quantitative and qualitative), exceptional practitioner and business engagement, and adaptable and responsive methodologies to test hypotheses and inspire collaborators via an in-depth 'open innovation programme'; this interdisciplinary project will facilitate co-development with the CDIT sector, identifying recommendations for future support and intervention. It will explore how the CDIT sector can contribute to solutions, problem-solving and exploration across broader economic and societal challenges, complementing existing knowledge and identifying best practice. The research questions will focus on three distinct but interrelated areas of investigation: 1. What are the distinctive regional/ geographic characteristics of the CDIT sector in the North East? How do these characteristics promote or inhibit fusion/super-fusion of creative and digital skills (Brighton Fuse 2013) and interdisciplinary working?2. What interventions can be co-designed, piloted and tested to develop new models for innovation that will apply skills from creative graduates to benefit the wider creative economy, particularly addressing barriers to innovation, growth and sustainability in the CDIT sector?3. How can we most effectively join up the region's resources, especially those held by the universities (e.g. networks, skills, intellectual expertise, technologies and spaces) and those in the CDIT sector, to increase innovation and creativity in other sectors to address major business and societal challenges (e.g. ageing demographic, sustainable transport, health and wellbeing)?Investigation of these questions will also involve addressing particular challenges in relation to universities:1: How do university approaches to technology transfer, often involving rigid science-based contracts designed for major industrial partners, cope with the needs of smaller creative businesses? 2: How can Creative Fuse NE balance the demands of place-based funding with the conventional excellence-based approach of bodies such as the Research Councils?3: How can HEIs best support innovation spillover of the region's creative sector, and how can innovations be transferred from other areas to benefit the CDIT sector?