Creative Media Labs: Innovations in Screen Storytelling in the Age of Interactivity and Immersion

创意媒体实验室：互动和沉浸时代屏幕叙事的创新

• 批准号: AH/S002839/1
• 负责人: Damian Murphy
• 金额: $ 827.46万
• 依托单位: University of York
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2018
• 资助国家: 英国
• 起止时间: 2018 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=AH%2FS002839%2F1
• 关键词: Creative; Media; Labs; Innovations; Screen

Storytelling is central to human activity, one of the ways in which we make sense of the world. The screen industries are the latest in a long line of technologies and cultural practices committed to the creation of stories. Film, TV, video, computer games and other interactive media now tell stories digitally. But digital technologies are changing rapidly, enabling new modes of creation, new approaches to storytelling, new experiences for audiences and users. How can the screen industries keep pace with such change? How can they make the most of the new opportunities available to them? How can they develop the skills necessary to engage with these new technologies? How can they create with those technologies in ways that are exciting, commercially viable and capable of generating significant economic growth? These are some of the questions that Creative Media Labs (CML) seeks to answer, as it enables innovations in screen storytelling in the age of interactivity and immersion. The focus of CML is the considerable cluster of screen industry enterprises in the Yorkshire and Humber (Y&H) region. The partnership aims to enable this regional cluster to become the UK centre of excellence for the next generation of digital storytelling. This is an established creative industries cluster that has been earmarked for significant support through Screen Yorkshire's (SY) Growth Plan, backed by the British Film Institute's (BFI) Creative Clusters Challenge Fund, and showcased in the Creative Industries Sector Deal document as one of five "prominent creative industries cluster projects". SY, the BFI and University of York (UoY) have come together in a collaboration that blends world-leading research on digital storytelling with national strategic vision and unparalleled regional industry nous. Clustering is key to the development of the contemporary screen industries, and clusters come in many shapes and sizes. With key initiatives across its five major cities, the Y&H region saw the fastest rate of screen industry growth in the UK in 2009-2015. It is home to one of only three ITV production centres, producing around 500 hours of TV annually; True North, the biggest factual producer in the North of England, now owned by Sky; Warp Films, probably the most important out-of-London film company in the UK, and winners of multiple BAFTAs; Rockstar, one of the largest games developers in the world; Sumo Digital, one of the fastest growing games companies in the UK with over 300 staff; Revolution Software, developers of the hugely successful Broken Sword series; Viridian FX, one of the largest VFX houses in the North of England; and Church Fenton Yorkshire Studios, a major production facility used by Mammoth Screen for ITV's Victoria. There is also a wealth of micro businesses working in the sector. Creative Media Labs will build a sustainable, collaborative R&D partnership around this regional screen industries cluster, its numerous MSMEs and branches of large creative enterprises. Its core delivery partners are UoY, SY and the BFI; the key local authorities, enterprise partnerships and universities in the region are on board; so too are investors and several leading national trade associations, organisations and creative enterprises. Co-creation and collaborative working will be at the core of what we do.UoY has an excellent track record in multi-disciplinary research, with huge investment in creativity, across the arts, humanities and sciences - a combination reflected in the multi-million pound Digital Creativity Labs. There is an extensive pool of research expertise in digital storytelling, from writing, through media embodiment, to development of underpinning technologies. By identifying industry-led challenges, this expertise will be shared with the Y&H screen industries cluster in ways that will enable us to fulfil our ambition to establish the region as the UK centre of excellence for digital storytelling.

讲故事是人类活动的核心，是我们理解世界的方式之一。电影工业是致力于创造故事的一系列技术和文化实践中的最新一个。电影、电视、视频、电脑游戏和其他互动媒体现在都以数字方式讲述故事。但数字技术正在迅速变化，为观众和用户带来了新的创作模式、新的讲故事方法以及新的体验。屏幕行业如何跟上这种变化？他们如何充分利用现有的新机会？他们如何培养使用这些新技术所需的技能？他们如何才能以令人兴奋的、商业上可行的、能够产生重大经济增长的方式利用这些技术进行创造？这些都是Creative Media Labs（CML）试图回答的一些问题，因为它在交互和沉浸时代实现了屏幕故事的创新。CML的重点是在约克郡和亨伯（Y&H）地区的屏幕行业企业的相当大的集群。该合作伙伴关系旨在使该区域集群成为下一代数字故事的英国卓越中心。这是一个已建立的创意产业集群，已被指定为通过屏幕约克郡（SY）的增长计划，由英国电影协会（BFI）创意集群挑战基金支持的重大支持，并在创意产业部门交易文件中展示为五个“突出的创意产业集群项目”之一。SY，BFI和约克大学（UoY）合作，将世界领先的数字故事研究与国家战略愿景和无与伦比的区域行业常识相结合。集群是当代屏幕行业发展的关键，集群有多种形式和规模。Y&H地区在其五个主要城市采取了关键举措，在2009-2015年期间，该地区的屏幕行业增长速度在英国最快。它是仅有的三个ITV制作中心之一，每年制作约500小时的电视节目; True North，英格兰北部最大的事实制片人，现在由Sky拥有; Warp Films，可能是英国最重要的伦敦以外的电影公司，并获得多个BAFTA; Rockstar，世界上最大的游戏开发商之一; Sumo Digital，英国发展最快的游戏公司之一，拥有300多名员工; Revolution Software，大获成功的《断剑》系列的开发商; Viridian FX，英格兰北部最大的VFX公司之一;和教堂芬顿约克郡工作室，一个主要的生产设施使用的猛犸屏幕为独立电视台的维多利亚。在该部门也有大量的微型企业。创意媒体实验室将围绕这个区域屏幕产业集群，其众多的中小企业和大型创意企业的分支机构建立可持续的合作研发伙伴关系。其核心交付合作伙伴是UoY，SY和BFI;该地区的主要地方当局，企业合作伙伴和大学都在船上;投资者和几个主要的国家贸易协会，组织和创意企业也在船上。共同创造和协作工作将是我们工作的核心。UoY在多学科研究方面有着出色的记录，在艺术，人文和科学领域对创造力进行了大量投资-这一组合反映在数百万磅数字创意实验室中。在数字故事讲述方面有广泛的研究专业知识，从写作到媒体体现，再到基础技术的开发。通过识别行业主导的挑战，这些专业知识将与Y&H屏幕产业集群分享，使我们能够实现将该地区建立为英国数字故事卓越中心的雄心。

项目成果

Digital Heritage and Public Engagement: reflections on the challenges of co-production

数字遗产与公众参与：对联合制作挑战的思考

• DOI: 10.11141/ia.56.18
• 发表时间: 2021
• 期刊: Internet Archaeology
• 作者: Cooper C

Expert views about missing AI narratives: is there an AI story crisis?

• DOI: 10.1007/s00146-022-01548-2
• 发表时间: 2022-08-25
• 期刊: AI & SOCIETY
• 影响因子: 3
• 作者: Chubb, Jennifer;Reed, Darren;Cowling, Peter
• 通讯作者: Cowling, Peter

Interactive storytelling for children: A case-study of design and development considerations for ethical conversational AI.

儿童互动讲故事：道德对话人工智能的设计和开发考虑因素的案例研究。

• 发表时间: 2021
• 期刊: International Journal of Child-Computer Interaction
• 作者: Chubb. J

Parametric evaluation of ensemble vocal performance using an Immersive Network Music Performance audio system.

使用沉浸式网络音乐表演音频系统对合奏声乐表演进行参数评估。

• 发表时间: 2021
• 期刊: Journal of the Audio Engineering Society
• 影响因子: 1.4
• 作者: Cairns.P

Virtual Reality Live Theatre on No Budget

无预算的虚拟现实现场剧院

• DOI: 10.1145/3450549.3464413
• 发表时间: 2021
• 作者: Coulombe A