XR Network+ : Virtual Production in the Digital Economy

XR网络：数字经济中的虚拟生产

• 批准号: EP/W020602/1
• 负责人: Damian Murphy
• 金额: $ 338.91万
• 依托单位: University of York
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=EP%2FW020602%2F1
• 关键词: XR; Network+; Virtual; Production; Digital

XR Network+ Virtual Production in the Digital Economy will provide a ten-year research agenda for content creation and consumption. XR Network+ is founded on research collaboration, co-creation and challenge-led innovation, and designed from the ground up to build a community of academic research and industry R&D at the convergence of ideas, technologies, and creative practice in Virtual Production (VP) to deliver impact and opportunity for the whole of the digital economy.Virtual Production (VP) is an emergent area of multi-disciplinary activity encompassing the wider application of digital creativity techniques and technologies across many domains. It is changing the landscape of technology-driven storytelling, media, film and television content production workflows, live and immersive experiences, both large and small scale. The UK screen industries sector is currently investing heavily in traditional studio infrastructure, with demand for production space currently outstripping supply. However, compact, flexible and technology-driven VP facilities will help to shape the future of these and other studios, their production practices, the content they make and hence the audiences that consume this content. This change is based on how a new generation of real-time technologies (motion capture, spatial computing, data, AI, machine learning, volumetric capture, haptics, real-time rendering, immersive XR and responsive media) offer, for the first time, the promise of integrating production processes and workflows from initial concept through to final result.XR Network+ will build on the success of the AHRC Creative Industries Clusters Programme (CICP) and the significant interest that has emerged from these projects in supporting R&D in XR (eXtended Reality) technologies as it converges with VP. The CICP demonstrates how leading universities can act as anchors at the centre of geographical/sectoral creative industries clusters and use their research capacity and expertise for the benefit of their SMEs, bringing opportunities for place-based growth, and economic, social and cultural impact. XR Network+ will land at a critical point, during the final year of the CICP and as a number of significant VP investments come online, offering a short window of opportunity to harness connections and capabilities. XR Network+ builds a bridge between five current CICP projects and will leverage other core UKRI, local government and industry investment. It will drive a community-led programme of complementary VP research and innovation to unlock the potential of content creation and consumption for the whole of the digital economy and related sectors.Research challenges co-created with project partners at application include: VP Integration of virtual game worlds and physical content; sound design in VP contexts; building VP environments, characters and objects; issues of ethics and IP in the use of digital assets and data; AI and data-driven automation; translation and impact in the digital economy.XR Network+ activities will be built across five stages corresponding to the five years of the project (1) Engage; (2) Explore; (3) Challenge; (4) Respond; (5) Report and Renew. An Annual Networking and Showcase event will provide a key point of dissemination for each stage of activity. Feasibility funding will support a potential range of research activities based on best practice from the five CICP projects: a Creative Bridge programme for early career researchers; a Knowledge Transfer Partnership Model; small grant funding; challenge funding; portfolio building; and commissioned research to evaluate the project and build a roadmap for future activity.XR Network+ is important and timely in terms of the significant current interest and investment in VP and the need to coordinate the UK's research base alongside industry and regional investments to provide a pathway for next stage investment and growth at a national level.

XR Network+数字经济中的虚拟生产将为内容创作和消费提供十年研究议程。XR Network+建立在研究合作、共同创造和挑战引领的创新基础上，从头开始构建一个学术研究和行业研发社区，汇聚虚拟生产(VP)中的想法、技术和创意实践，为整个数字经济带来影响和机会。虚拟生产(VP)是一个新兴的多学科活动领域，涵盖了数字创意技术和技术在许多领域的更广泛应用。它正在改变由技术驱动的故事讲述、媒体、影视内容制作工作流程、大小规模的现场和身临其境体验的格局。英国银幕产业目前正大举投资于传统制片厂的基础设施，目前制作空间供不应求。然而，紧凑、灵活和技术驱动的VP设施将有助于塑造这些和其他制片厂的未来，它们的制作实践，它们制作的内容，以及因此消费这些内容的观众。这一变化基于新一代实时技术(运动捕捉、空间计算、数据、人工智能、机器学习、体积捕捉、触觉、实时渲染、沉浸式XR和响应媒体)如何首次提供从最初的概念到最终结果的生产流程和工作流集成的承诺。XR Network+将建立在AHRC创意产业集群计划(CICP)的成功和这些项目产生的对支持XR(扩展现实)技术研发的浓厚兴趣的基础上，因为它与VP相融合。该方案展示了一流大学如何作为地理/部门创意产业集群中心的支柱，并利用其研究能力和专门知识造福其中小企业，为基于地方的增长以及经济、社会和文化影响带来机会。XR Network+将在CICP最后一年的关键时刻落地，随着一些重要的副总裁投资上线，提供利用连接和能力的短暂机会窗口。XR Network+在CICP目前的五个项目之间架起了一座桥梁，并将利用其他核心的UKRI、地方政府和行业投资。它将推动一个社区主导的互补性虚拟现实研究和创新计划，以释放整个数字经济和相关部门的内容创作和消费潜力。与项目合作伙伴在应用方面共同创造的研究挑战包括：虚拟现实游戏世界和实体内容的虚拟现实整合；虚拟虚拟现实环境、角色和对象的合理设计；数字资产和数据使用中的伦理和知识产权问题；人工智能和数据驱动的自动化；数字经济中的翻译和影响。XR Network+活动将分五个阶段进行，对应于项目的五年：(1)参与；(2)探索；(3)挑战；(4)回应；(5)报告和更新。一年一度的网络和展示活动将为每个活动阶段提供一个关键的传播点。可行性资金将根据CICP五个项目的最佳实践支持一系列潜在的研究活动：早期职业研究人员的创造性桥梁计划；知识转移伙伴关系模式；小额赠款资金；挑战资金；投资组合建设；以及委托进行的研究，以评估项目并为未来的活动制定路线图。XR Network+是重要的和及时的，因为目前对VP的重大兴趣和投资，以及需要协调英国的研究基础与行业和地区投资，为下一阶段的投资和国家一级的增长提供途径。