The Global Green Media Production Network

英国电影电视艺术学院（BAFTA）估计，英国电影制作的年排放量超过149，000吨二氧化碳（相当于一个小村庄的二氧化碳排放总量），而绿色和平组织认为信息和通信技术产生的碳排放量占全球碳排放量的3%（与航空旅行相当）。为了应对这种排放，包括美国制片人协会和英国电影电视艺术学院在内的电影媒体组织制定了绿色制作指南。然而，该行业仍然在很大程度上对这些问题的重要性，并继续从有效的公共监管，这往往侧重于重工业屏蔽。全球绿色媒体制作网络（GGMPN）提供了一个平台，学者，媒体从业者，环保倡导者和非政府组织探索媒体制作的环境足迹。它将在方法上作出两项重要贡献。首先，它使用了以前研究中缺少的广泛的跨学科方法。学者和行业分析师主要从技术角度来考虑这些问题，重点是减少排放或制定管理战略以塑造工作实践的最有效手段。这一网络的出发点是，将媒体制作视为纯粹的经济或技术官僚活动是不够的，因为制作做法总是与当地的环境、文化、政治和社会现实有关。GGMPN为艺术和人文学者提供了一个独特的机会，可以与科学，技术，政策，经济和商业研究合作，提供全新的视角，最重要的是，开发共享的研究方法和词汇，以解决文化价值观和日常社会习惯如何影响环境实践和政策的系统。该网络将从四个高度多样化的屏幕行业的经验中获得信息（印度、香港、加纳、联合王国），其环境政策由独特的社会、政治和文化环境决定，环境、社会、这些背景下的经济和文化现实将影响绿色生产实践的采用和形式。因此，我们的目标是促进这些行业之间的对话，以产生积极变化的创新方法，指导整个行业，但适应当地文化和环境的特殊性。为了促进这种讨论，我们的网络将评估媒体产生环境知识的能力和行业对其自身环境影响的评估之间的关系。我们如何在媒体制作的物质后果、媒体文本的翻译以及受众对这些信息的接受之间画出因果关系的线？评估数字媒体技术对环境的影响。数字媒体的广泛影响才刚刚开始被理解-从生产方法到服务器存储，影响的程度是什么？这些关注如何延伸到内容分析，以及它们如何与文化价值体系或日常社会习惯联系在一起？探讨区域、国家和地方文化习俗在审查是否可以通过制定关于有环境意识的媒体制作的一般原则来容纳不同的行业方面的作用。例如，尼日利亚的视频文化与宝莱坞的大规模生产基础设施或欧洲的联合生产系统有何不同？探索媒体生产实践的政治和经济基础。更大的工业、经济和政治考虑如何形成对媒体的环境生产激励措施，其他部门可以从环境媒体政策中学到什么，以及该部门向一般受众传播这些激励措施的独特能力？

The British Academy of Film and Television Arts (BAFTA) estimates that the annual emissions from UK film production total in excess of 149.000 tonnes of CO2 (the equivalent of the total CO2 output of a small village), while Greenpeace suggests Information and Communications Technologies generate up to 3% of global carbon emissions (on par with air travel). To counteract such emissions, screen media organisations including Producers Guild of America and BAFTA have developed green production guidelines. However, the industry remains largely blinkered to the significance of these concerns and continues to be shielded from effective public regulation, which tends to focus on heavy industries.The Global Green Media Production Network (GGMPN) provides a platform for scholars, media practitioners, environmental advocates, and NGOs to explore the environmental footprint of media production. It will make two key methodological contributions. Firstly, it uses an expansive interdisciplinary approach missing from previous studies. Scholars and industry analysts have approached these considerations from a largely technical perspective that focuses on the most efficient means of reducing emissions or of developing managerial strategies to shape work practice. This network starts from the premise that it is not sufficient to consider media production as a purely economic or technocratic activity, as production practices are invariably implicated in local environmental, cultural, political and social realities. GGMPN represents a unique opportunity for arts and humanities scholars to work with the sciences, technology, policy, economics and business studies to provide entirely new perspectives and, most importantly, to develop shared research methods and vocabulary to address how systems of cultural values and everyday social habits influence environmental practices and policy.Secondly, the network will be informed by the experiences of four highly diverse screen industries (India, Hong Kong, Ghana, United Kingdom) whose environmental policies are determined by distinctive social, political and cultural circumstances, where the environmental, social, economic and cultural realities of these contexts will influence the adoption and form of green production practice. Accordingly, we aim to facilitate dialogue between these industries to generate innovative approaches for positive change that guides the industry as a whole but accommodates local cultural and environmental specificity.To facilitate this discussion, our network will Evaluate the relationship between media's ability to generate environmental knowledge and the industry's evaluation of its own environmental ramifications. How do we draw lines of causality between the material consequences of media production, its translation to media texts, and the reception of these messages by audiences?Assess the environmental impacts of digital media technologies. The wide range of impacts of digital media are only beginning to be understood-what are the levels of impact, from production methods to server storage? How do such concerns extend to content analysis, and how are they connected to systems of cultural values or everyday social habits?Address the role of regional, national and local cultural practices in examining whether disparate industries might be accommodated by the development of general principles on environmentally conscious media production. For example, how might Nigerian video culture differ from Bollywood's mass production infrastructure or the European co-production system?Explore the political and economic underpinnings of media production practices. How are environmental production incentives for the media shaped by larger industrial, economic and political considerations, and what can other sectors learn from environmental media policy, as well as the sector's unique ability to communicate these incentives to a general audience?