Building Collaboration and Engagement for Media Professionals and Academic Researchers

拟议的项目将在媒体专业人员和学术研究人员之间建立一个知识交流网络，以探索新形式的公共服务媒体的潜力，并将探索学术研究人员如何利用新技术更好地传播和交流他们的研究和思想。研究背景：基于互联网的新媒体形式使更广泛的声音能够参与多样化和创新的交流，而更传统的媒体则被迫适应和补充这些新形式，或与这些新形式竞争。公共服务媒体仍然很重要，因为它的精神是促进符合公共利益的交流，这反过来又鼓励社会凝聚力、教育、协商民主和创造力，作为发挥作用的民间社会的一部分。二十世纪，英国的公共广播事业在国际上享有盛誉。但随着广播在媒体版图中的比例越来越小，有必要以跨学科的方式支持新形式的公共服务媒体和公益媒体。这些发展可能来自传统的主要广播公司，也可能来自新的基层倡议。因此，建议在制片人、研究人员和数字媒体创意人员之间建立知识交流网络，以帮助开发这一潜力。该网络建立在现有的媒体制作人和学术研究人员网络的基础上，该网络是在艺术和人文研究理事会(AHRC)和英国广播公司(BBC)推动的为期三年的合作研究倡议下形成的。该项目将做的工作：1.将进行为期六个月的可行性研究，为英国媒体专业人士和学术研究人员之间持续的知识交流网络提供“路线图”。该网络将同时在线和离线--一个社交网络网站，与其他网络工具集成，并由面对面的活动提供支持。将包括一个案例研究，旨在说明新网络如何帮助索尔福德媒体城的“创新社区”的发展。2.BBC和AHRC合作研究倡议的一个现有的由160名制片人和学者组成的“种子”小组将被邀请加入一个新的在线网络，该网络建立在一个优质的“Ning”网站(www.ning.com)内。基本框架已经由我们与BBC开发人员和设计师合作建立起来了。目前的选民包括60名BBC制片人和100名学者，其中大部分人在伦敦，但也有相当一部分人在南部(布莱顿、伯恩茅斯)、西部(布里斯托尔和加的夫)、北部(曼彻斯特和纽卡斯尔)和苏格兰(格拉斯哥)。该项目还将开始探索如何加强学术艺术和人文科学部门的能力，以便更有效地与感兴趣的各方和潜在的合作伙伴(包括工业界、第三部门组织、政府和公众)交流他们的研究兴趣和成果。研讨会和灵感活动，以及积极案例研究的网站，将支持研究人员使用Web 2.0工具和其他方式，与更广泛的受众分享他们的研究成果。对英国的战略好处：数字媒体对英国经济越来越重要，在后工业时代，创意产业在英国相对集中，提供了相当大的经济红利。公共服务媒体现在包括范围广泛的公司。通信和媒体监管机构英国通信办公室(Ofcom)热衷于确保公共服务媒体的供应商多元化。这一目标将得到拟议的知识交流网络的支持，该网络将鼓励中小企业、较大的媒体机构和来自许多不同学科的学者围绕公共服务目标进行创新和合作。

The proposed project will create a knowledge exchange network between media professionals and academic researchers, to explore the potential of new forms of public service media, and will explore ways in which academic researchers can utilise new technologies to better disseminate and exchange their research and ideas.Context of the research:New internet-based forms of media are enabling a wider range of voices to participate in diverse and innovative kinds of communication, whilst more traditional media is compelled to adapt to accommodate and complement - or compete with - these new forms. Public service media remains important in that its ethos is to promote communication in the public interest which in turn encourages social cohesion, education, deliberative democracy, and creativity, as part of a functioning civil society. During the twentieth century, Britain's public service broadcasting enjoyed an excellent international reputation. But as broadcasting becomes a smaller part of the media landscape, it is necessary to support new forms of public service media, and media for the public good, in an interdisciplinary way. These developments might come from traditional major broadcasters, or from new grassroots initiatives. A knowledge exchange network is therefore proposed between producers, researchers, and digital media creatives, to help develop this potential. The network builds upon an existing network of media producers and academic researchers which formed under a three-year collaborative research initiative fostered by the Arts and Humanities Research Council (AHRC) and the BBC. What the project will do:1. A six-month feasibility study will be conducted which will provide a 'road map' for a continuing knowledge exchange network between media professionals and academic researchers in the UK. The network will be both online and offline - a social network website, integrated with other networking tools, and supported by face-to-face events. A case study will be included which will aim to illustrate how the new network could assist the development of a 'community of innovation' at Media City, Salford. 2. An existing 'seed' group of 160 producers and academics from the BBC and AHRC collaborative research initiative will be invited to join a new online network built within a premium 'Ning' site (www.ning.com). The basic framework has already been built by us working with BBC developers and designers. The present constituency comprises 60 BBC producers and 100 academics with a large number based in London, but also a good proportion based in the south (Brighton, Bournemouth), the west (Bristol and Cardiff), the north (Manchester and Newcastle) and in Scotland (Glasgow).3. The project will also begin to explore ways in which the network can enhance the capacity of the academic arts and humanities sector to communicate their research interests and findings more effectively with interested parties and potential collaborators, including industry, third sector organisations, government, and the public. Workshops and inspiration events, and a website of positive case studies, would support researchers to use Web 2.0 tools, and other means, to share their research work with wider audiences.The strategic benefit for the UK:Digital media is increasingly important to the UK economy, and in a post-industrial era the relative concentration of creative industries within Britain offers considerable economic dividends. Public service media outlets now include a wide range of companies. Ofcom, the communication and media regulator, is keen to ensure plurality of suppliers for public service media. This aim will be supported by the proposed knowledge exchange network, which will encourage SMEs, larger media outlets and academics from many different disciplines to innovate and collaborate around public service goals.