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Audience and producer engagement with immersive worlds (Case study: CBBC World)

观众和制作人与沉浸式世界的互动（案例研究：CBBC World）

基本信息

批准号：
AH/F006756/1
负责人：
David Gauntlett
金额：
$ 9.48万
依托单位：
University of Westminster
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2007
资助国家：
英国
起止时间：
2007 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=AH%2FF006756%2F1
关键词：
Audience producer engagement immersive worlds

项目摘要

This project aims to establish how children inhabit and engage with immersive digital environments, based on a case study of CBBC World, in close collaboration with BBC Children's department. Launched in April 2007, CBBC World is a 3D virtual environment offering exploration and creative opportunities for children to experiment with music, drawing and animation, alongside a dedicated website and message board community. Virtual worlds for children have also been produced by Nickelodeon and Playstation 3, building on the success of Second Life, a 3D virtual world aimed more at adults. As a virtual world produced by a public service broadcaster, however, CBBC World faces unique challenges.The researchers will work with BBC producers as well as child users, and in particular take an interest in the blurring of the division between 'producer' and 'user' by studying ways in which children create content for the world, and could play a role in its management. Beyond this, BBC Children's and the researchers hope that the study will suggest how children might be involved with the organisation itself, in the future, as active citizens able to engage with digital life in creative and responsible ways.Furthermore, this is a comparative study, considering how children create imaginative worlds and make social connections in the real world, with how children behave socially and creatively in virtual spaces. This grounding in real life behaviour - for example, how children create 'dens' and organise their bedrooms or private space - will anchor the study firmly around the children, and how the BBC is responding to their preferences and needs. The fieldwork will involve 75 participants aged 7-11 years, in five mixed socio-economic and ethnic groups located in Scotland, Wales, N Ireland, and England. Each group will participate in two workshops, two months apart. The first workshop will invite children to articulate, through playful and creative activities, how they organise their bedrooms, dens and imaginary spaces. At the end of the first session the children will be introduced to CBBC World, invited to participate in the World over the following weeks (using the computers in their homes), and keep creative diaries about their engagement with the World, and with CBBC (and other related media) in general. Parents will also complete a questionnaire regarding their feelings about their children participating in this virtual world.The second workshop, with the same children, will concentrate on CBBC World. Computers will be available for the children to show each other activities, but the workshop will encourage children to articulate their thoughts about CBBC World by other means, such as performance and artwork. Such visual artefacts, and performance, will be interpreted using the approach developed in full in Gauntlett (2007), in which the children themselves will be asked to produce the interpretation (rather than the researcher producing a speculative 'reading' after the event).In addition, the researcher will also spend time as a participant observer working alongside the producers and hosts of BBC Children's (taking a minor role). A detailed research diary will be used to note congruencies and disparities between producers' expectations and children's own responses. The findings will be disseminated in a range of forms. In addition to academic publications including journal articles and book chapters, the researchers will produce reports, video clips, a blog, a booklet and production workshops for BBC producers, and graphical mapping and visualisations of children's engagement with CBBC World. Finally there will be a conference hosted by University of Westminster, and a tour of BBC production centres to report and discuss the findings.

该项目旨在基于 CBBC World 的案例研究，与 BBC 儿童部密切合作，确定儿童如何居住和参与沉浸式数字环境。 CBBC World 于 2007 年 4 月推出，是一个 3D 虚拟环境，为孩子们提供探索和创造机会，让他们尝试音乐、绘画和动画，并设有专门的网站和留言板社区。 Nickelodeon 和 Playstation 3 也基于《第二人生》的成功制作了儿童虚拟世界，这是一个更多针对成人的 3D 虚拟世界。然而，作为一个由公共服务广播公司制作的虚拟世界，CBBC World 面临着独特的挑战。研究人员将与 BBC 制作者以及儿童用户合作，特别是通过研究儿童为世界创造内容并在其管理中发挥作用的方式，对“制作者”和“用户”之间界限的模糊感兴趣。除此之外，BBC 儿童频道和研究人员希望这项研究能够表明儿童在未来如何参与组织本身，成为能够以创造性和负责任的方式参与数字生活的积极公民。此外，这是一项比较研究，考虑儿童如何创造富有想象力的世界并在现实世界中建立社会联系，以及儿童如何在虚拟空间中进行社交和创造性行为。这种以现实生活行为为基础的做法——例如，孩子们如何创造“巢穴”并组织他们的卧室或私人空间——将使研究牢牢地围绕着孩子们，以及 BBC 如何回应他们的喜好和需求。实地考察将涉及 75 名 7 至 11 岁的参与者，他们来自苏格兰、威尔士、北爱尔兰和英格兰的五个混合社会经济和种族群体。每个小组将参加两次研讨会，间隔两个月。第一个研讨会将邀请孩子们通过有趣和创造性的活动来阐明他们如何组织他们的卧室、书房和想象空间。在第一节课结束时，孩子们将被介绍给 CBBC 世界，并受邀在接下来的几周内参与世界（使用家里的电脑），并记录他们与世界以及与 CBBC（和其他相关媒体）的互动的创意日记。家长还将填写一份调查问卷，了解他们对孩子参与这个虚拟世界的感受。第二次研讨会将由同样的孩子参加，重点关注 CBBC 世界。孩子们可以使用电脑来展示彼此的活动，但研讨会将鼓励孩子们通过其他方式表达他们对 CBBC 世界的想法，例如表演和艺术作品。这种视觉制品和表演将使用 Gauntlett (2007) 中全面开发的方法进行解释，其中儿童自己将被要求进行解释（而不是研究人员在事件发生后进行推测性“阅读”）。此外，研究人员还将花时间作为参与观察员与 BBC 儿童节目的制片人和主持人一起工作（扮演次要角色）。将使用详细的研究日记来记录生产者的期望与孩子们自己的反应之间的一致性和差异。研究结果将以多种形式传播。除了包括期刊文章和书籍章节在内的学术出版物外，研究人员还将为 BBC 制作人制作报告、视频剪辑、博客、小册子和制作研讨会，以及儿童参与 CBBC World 的图形映射和可视化。最后，威斯敏斯特大学将主办一次会议，并参观 BBC 制作中心，报告和讨论研究结果。