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Digital Personhood: Digital Prosumer -- Establishing a 'Futures Market' for Digital Personhood Data

数字人格：数字产消者——为数字人格数据建立“期货市场”

基本信息

批准号：
EP/L005859/1
负责人：
Panos Louvieris
金额：
$ 82.3万
依托单位：
Brunel University London
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2013
资助国家：
英国
起止时间：
2013 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=EP%2FL005859%2F1
关键词：
Digital Personhood Prosumer Establishing Futures

项目摘要

As networked digital technologies become more pervasive and diverse, it is possible to collect personal data generated across the Internet and to gather information on the different facets or personas of a person's patterns of consumption and lifestyle behaviours. This digital footprint constitutes their digital identity, i.e. their Digital Personhood. Currently, personhood data is fragmented, residing in various repositories across the Internet. It has been considered to be part of the data commons that the 'Big 3' Internet Companies -- Google, Facebook, Twitter-- and other similar organisations have been freely data mining, analysing and, crucially, monetizing. Google, for example, captures data about its search engine users and monetizes it to generate most of its revenue from advertisers who are interested in reaching out to Google's online users. A shortcoming of this advertisement centric business model is that technology intermediaries capture only a small subset of Digital Personas rather than an individual's entire personal data record or Digital Personhood. Furthermore, the individual whose personal data is being monetized by third-parties has no control on the collection process and the subsequent exploitation of his/her digital personhood data. The challenge of this bold and disruptive proposal is to empower citizen prosumers -- citizens who both produce and consume data -- by utilising and exploiting the economic value of their digital self in a new tradeable 'futures market' in personhoods. Specifically the project will develop a 'micro-Persona eXchange', building persona futures products and management system applications to enable prosumers to monetize their personhood data. The success of this project will stimulate world leading research activity concerning the design of persona products and trading processes, including the ongoing development of novel intelligent data analysis techniques for mining digital personhood data.The project will also consider how a 'futures market' for digital personhood data will be established in legal terms. Who owns an individual's digital personhood data is currently a moot point, with questions such as the suitability of property rights vs privacy rights to ensure data protection. Both organisations and the legal infrastructure need to accommodate this shift for the successful development of sustainable prosumer-centric business and economic models. The legal framework will notably ensure that the prosumer will be able to choose a curator (i.e a digital prosumer trading assistant) who will act as an intermediary between them and the micro-Persona eXchange when trading. With this in mind, the research will propose a draft for a Prosumer Protection Act.The project has the potential to unlock substantial economic value for the UK Digital Economy, generating new revenue streams, and redistributing wealth in favour of the prosumer. The UK will have an opportunity to take the lead in establishing an innovative international futures market and thus be a global player, leader and innovator in what could be a key emerging industry i.e. Digital Prosumer Futures.

随着联网数字技术变得更加普遍和多样化，收集通过互联网产生的个人数据和收集关于一个人的消费模式和生活方式行为的不同方面或个性的信息是可能的。这种数字足迹构成了他们的数字身份，即他们的数字人格。目前，个性数据是零散的，驻留在互联网上的各种存储库中。“三大”互联网公司--谷歌、脸书、推特--以及其他类似组织一直在自由地进行数据挖掘、分析，最重要的是，将其货币化，这被认为是数据公地的一部分。例如，谷歌收集搜索引擎用户的数据，并将其货币化，从有兴趣接触谷歌在线用户的广告商那里获得大部分收入。这种以广告为中心的商业模式的一个缺点是，技术中介只捕获了数字人物角色的一小部分，而不是个人的整个个人数据记录或数字人格。此外，其个人数据正被第三方货币化的个人无法控制其数字人格数据的收集过程和随后的利用。这一大胆而具有颠覆性的提议的挑战是，通过在一个新的可交易的个人期货市场中利用和利用他们的数字自我的经济价值，来赋予公民消费者--既生产和消费数据的公民--的权力。具体地说，该项目将开发一个“微型人物角色交易所”，建立人物角色期货产品和管理系统应用程序，使消费者能够将他们的人物数据货币化。该项目的成功将刺激有关人物角色产品和交易流程设计的世界领先的研究活动，包括正在开发用于挖掘数字人物数据的新型智能数据分析技术。该项目还将考虑如何从法律角度建立数字人物数据的“期货市场”。谁拥有个人的数字人格数据目前是一个争论不休的问题，诸如财产权与隐私权是否适合确保数据保护等问题。组织和法律基础设施都需要适应这种转变，才能成功发展以消费者为中心的可持续商业和经济模式。法律框架将特别确保消费者将能够选择一名管理员(即数字消费者交易助理)，该管理员将在交易时充当消费者和微型人物角色交易所之间的中间人。考虑到这一点，该研究将提出消费者保护法草案。该项目有可能为英国数字经济释放大量经济价值，产生新的收入来源，并重新分配有利于消费者的财富。英国将有机会率先建立一个创新的国际期货市场，从而成为全球参与者、领导者和创新者，这可能是一个关键的新兴行业，即数字ProSumer Futures。