Horizon: Trusted Data-Driven Products

地平线研究所是数字经济(DE)研究的多学科卓越中心。Horizon的核心使命一直是在个人数据的捕获、分析和使用带来的机会与对人类和社会价值的认识和理解之间取得平衡。要在广泛的背景下关注个人数据，需要发展一系列广泛的多学科能力，使我们能够建立从基本算法和系统到社会和政策问题的联系。我们遵循以用户为中心的方法，基于开放创新的原则进行野外研究。Horizon目前拥有超过50名研究人员，横跨计算、工程、法律、心理学、社会科学、商业和人文学科。它已经发展了一个由200多个外部合作伙伴组成的多样化网络，这些合作伙伴参与了与Horizon的持续合作研究和影响，范围从大型国际公司到中小企业，来自各种不同的部门，以及政府和民间社会团体。我们还在第三波资助中建立了CDT，最终将培养150名博士。我们的研究人员、合作伙伴、学生和资金的关键群体已经导致了800多篇同行评议的出版物，包括：277篇期刊文章，51本书和书的章节，以及总共15个不同学科的424篇会议论文。多年来，Horizon的重点已经从强调收集和理解个人数据转变为考虑以用户为中心的数据驱动产品的设计和开发。这项建议建立在我们现有的跨学科能力的基础上，以提供研究和影响，以确保未来的数据驱动产品可以共同创造并得到消费者的信任。我们当前愿景的核心是未来产品将是数字和物理的混合体。实物产品越来越多地增加了数字功能，从捕捉它们来源的数据足迹，到使它们能够调整行为的软件。相反，数字产品最终是由人们在某些现实世界环境中实际体验的，并日益适应这两种环境。这种现实世界的背景是社会性的；因此，数据是社会性的，通常与群体有关，而不仅仅是个人。我们预计，这种实体和数字的融合将推动传统商品、服务和体验的融合，形成新的产品形式。我们还预见到--就像今天的社交媒体服务是由提供内容和数据的消费者共同创造的一样--这些新的数据驱动型产品也将如此。与此同时，我们也目睹了一场关于个人数据商业使用的信任危机，这可能会破坏数据驱动型产品的这一愿景。因此，从创新未来产品的最早阶段开始，与消费者建立信任并在日益复杂的监管环境中运营是至关重要的。我们以用户为中心的方法涉及外部合作伙伴和公众，使我们的基础研究立足于现实世界的挑战。我们的交付方案结合了自下而上的方法，即向研究人员提供机会(并向他们提供技能)，以便在新的影响机会出现时与合作伙伴合作(我们的敏捷方案)，以及自上而下的方法，从战略上协调这些活动如何针对更广泛的社区(我们的活动方案，连续关注消耗品、联合生产和福利)，以及反思过程，使我们能够就最广泛的影响得出更广泛的结论(我们的横向方案)。在整个过程中，我们的目标是继续发展我们的研究人员、更广泛的DE研究社区和更广泛的社会内部的能力，以便在数字经济中利用个人数据进行负责任的创新。

The Horizon institute is a multidisciplinary centre of excellence for Digital Economy (DE) research. The core mission of Horizon has been to balance the opportunities arising from the capture, analysis and use of personal data with an awareness and understanding of human and social values. The focus on personal data in a wide range of contexts has required the development of a broad set of multidisciplinary competencies allowing us to build links from foundational algorithms and system to issues of society and policy. We follow a user-centred approach, undertaking research in the wild based on principles of open innovation.Horizon now encompasses over 50 researchers, spanning Computing, Engineering, Law, Psychology, Social Sciences, Business and the Humanities. It has grown a diverse network of over 200 external partners who are involved in ongoing collaborative research and impact with Horizon, ranging from major international corporations to SMEs, from a wide variety of sectors, alongside government and civil society groups. We have also established a CDT in the third wave of funding that will eventually deliver 150 PhDs. Our critical mass of researchers, partners, students and funding has already led to over 800 peer-reviewed publications, composed of: 277 journal articles, 51 books and book chapters, and 424 conference papers, in a total of 15 different disciplines. Over the years Horizon's focus has evolved from an emphasis on the collection and understanding of personal data to consider the user-centred design and development of data-driven products. This proposal builds on our established interdisciplinary competencies to deliver research and impact to ensure that future data-driven products can be both co-created and trusted by consumers.Core to our current vision is the idea that future products will be hybrids of both the digital and the physical. Physical products are increasingly augmented with digital capabilities, from data footprints that capture their provenance to software that enables them to adapt their behaviour. Conversely, digital products are ultimately physically experienced by people in some real-world context and increasingly adapt to both. This real-world context is social; hence the data is social and often implicates groups, not just individuals. We foresee that this blending of physical and digital will drive the merging of traditional goods, services and experiences into new forms of product. We also foresee that - just as today's social media services are co-created by consumers who provide content and data - so will be these new data-driven products. At the same time, we are also witnessing a crisis of trust concerning the commercial use of personal data that threatens to undermine this vision of data-driven products. Hence, it is vitally important to build trust with consumers and operate within an increasingly complex regulatory environment from the earliest stages of innovating future products.Our user-centred approach involves external partners and the public in "research-in-the-wild", grounding our fundamental research in real world challenges. Our delivery programme combines a bottom-up approach in which researchers are given the opportunity (and provided with the skills) to follow new impact opportunities in collaboration with partners as they arise (our Agile programme), with a top-down approach that strategically coordinates how these activities are targeted at wider communities (our Campaigns programme, with successive focus on Consumables, Co-production and Welfare), and reflective processes that allow us to draw out broader conclusions for the widest possible impact (our Cross-Cutting programme). Throughout we aim to continue to develop the capacity in our researchers, the wider DE research community and more broadly within society, to engage in responsible innovation using personal data within the Digital Economy.