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Hybrid Gifts

混合礼物

基本信息

批准号：
EP/S027440/1
负责人：
Boriana Koleva
金额：
$ 72.6万
依托单位：
University of Nottingham
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2019
资助国家：
英国
起止时间：
2019 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=EP%2FS027440%2F1
关键词：
Hybrid Gifts

项目摘要

The exchange of gifts has a long tradition and has been widely recognised as socially important, building bonds and promoting wellbeing. It also brings economic benefits to manufacturers and retailers by driving the sales of products, with the global gifting market predicted to exceed £30 billion by 2021. Digital gifting, giving media (such as music, video, images, games and subscription accounts) as a gift in a digital format online is still in its infancy, but is a rapidly growing sector of the market. Digital gifts, however, fail to be appreciated as gifts as much as their physical counterparts by their recipients, and as such are easily forgotten, and rarely reflected on or reciprocated.Companies are embracing opportunities to provide additional value to tangible products through supporting services, in particular by connecting physical goods to digital services to support customisation or personalisation. For example, physical products are enhanced by augmented reality content overlaid onto them when they are scanned using mobile phones. Researchers have explored how the value of these products has been enhanced through the digital, for example giving second hand goods or musical instruments the ability to tell stories about their past usage.In this project, rather than treating physical and digital gifting separately, we will explore how these new kinds of hybrid products can flexibly support powerful and engaging new gifting experiences. To achieve this, we will engage in two phases of work. Firstly, we will explore different mechanism for combining the physical and digital into hybrid artefacts, and chart the opportunities for customisation to create meaningful personalised gifts. This spans immersive augmented reality applications to run on a mobile phone to Internet-of-Things technologies embedded in new physical objects. By working 'in the wild' with real users, we will refine our designs to derive principles and guidelines to understand how the physical and digital facets of a thing can be combined and customised to add value to one another. Secondly, we will explore how to facilitate the creation and sharing of hybrid gifts with various stakeholders over their lifetime. To do this we will scaffold: producers to make hybrid artefacts; retailers to initially configure them; givers to make and personalise these as gifts for others, give them and follow them afterwards; and for their recipients to unwrap them, enjoy them, reciprocate and ultimately pull them from obsolescence by re-gifting, recycling or repurposing.This project brings together expertise in Human Computer Interaction and Pervasive Computing from researchers at Nottingham's Mixed Reality Laboratory with design researchers at the Loughborough Design School. Our work aims to create opportunities for UK companies to innovate new products and services in the global marketplace. Through collaboration with our industrial partners we will explore how a range of different types of product might become hybrid gifts: fast-moving-consumer-goods such as bath product gift sets that could be coupled to a music track to create a multisensory experience; hand-crafted high-value artisan products such as jewellery that are enriched with stories about how a piece was made, reflections on why it was chosen by the giver and images of it in use by the receiver; and luxury food gifts such as chocolate that include information about the ingredients but also a personal message from the giver to create an enhanced unwrapping experience. We will create, give, enable, sell and study these new products to understand their use and value, and generate a gifting toolkit to support this process for use by the community.

交换礼物有着悠久的传统，并被广泛认为具有重要的社会意义，可以建立联系，促进幸福。它还通过推动产品销售为制造商和零售商带来经济效益，预计到2021年全球礼品市场将超过300亿英镑。数字礼品，即在网上以数字形式赠送媒体（如音乐、视频、图像、游戏和订阅账户）作为礼物，目前仍处于起步阶段，但已成为一个快速增长的市场领域。然而，电子礼物并不能像实体礼物那样被收礼者所欣赏，因此很容易被遗忘，很少被反思或回赠。企业正在抓住机会，通过支持服务为有形产品提供额外价值，特别是通过将实物商品与数字服务连接起来，以支持定制或个性化。例如，当使用手机扫描实体产品时，它们会被覆盖在上面的增强现实内容所增强。研究人员探索了这些产品的价值是如何通过数字技术得到提升的，例如，让二手商品或乐器能够讲述它们过去使用的故事。在这个项目中，我们将探索这些新型的混合产品如何灵活地支持强大而引人入胜的新礼品体验，而不是将实体礼品和数字礼品分开处理。为此，我们将进行两个阶段的工作。首先，我们将探索将物理和数字结合成混合人工制品的不同机制，并绘制定制机会，以创造有意义的个性化礼品。这包括在手机上运行的沉浸式增强现实应用程序，以及嵌入新物理对象的物联网技术。通过与真实用户一起“在野外”工作，我们将改进我们的设计，以获得原则和指导方针，以了解事物的物理和数字方面如何结合和定制，以增加彼此的价值。其次，我们将探讨如何促进与各种利益相关者在他们的一生中创造和分享混合礼物。要做到这一点，我们将脚手架：生产者制造混合的人工制品；零售商进行初始配置；赠送者制作并个性化这些礼物，送给他人，然后跟随他们；收礼者也可以打开包装，欣赏它们，回赠它们，最终通过转赠、回收或重新利用，让它们不再过时。该项目汇集了诺丁汉大学混合现实实验室的研究人员和拉夫堡设计学院的设计研究人员在人机交互和普及计算方面的专业知识。我们的工作旨在为英国公司创造机会，在全球市场上创新新产品和服务。通过与行业合作伙伴的合作，我们将探索一系列不同类型的产品如何成为混合礼品：快速消费品，如洗浴产品礼品套装，可以与音乐相结合，创造多感官体验；手工制作的高价值工匠产品，如珠宝，其中丰富了制作过程的故事、送礼者为什么选择它的思考以及收礼者使用它的图像；像巧克力这样的奢侈食品礼物，不仅包括配料信息，还包括送礼者的个人信息，以创造一种更好的打开包装的体验。我们将创造、赠送、启用、销售和研究这些新产品，以了解它们的用途和价值，并生成一个礼品工具包来支持这一过程，供社区使用。